🚀 go-pugleaf

                              BayCHI,
               the San Francisco Bay Area ACM SIGCHI
      (Special Interest Group on Computer-Human Interaction),
                    announces its July meeting:

                       Tuesday, July 10, 2001
                           7:00 - 9:30 pm


                           7:00 to 7:30:
           Tea, Coffee, Socializing, Joining BayCHI, ...

                           7:30 to 9:30:
                 A Conversation with Bill Moggridge
                       on Interaction Design
                  (interviewer: Richard Anderson)
                                 +
           Understanding the Universal through Uniqueness
                       Jane Fulton Suri, IDEO


                       Xerox PARC Auditorium
                       3333 Coyote Hill Road
                        Palo Alto, CA 94304


      BayCHI meeting attendance is free & open to the public.

           BayCHI programs are not audio- or videotaped,
             and taping by attendees is not permitted.

		       http://www.baychi.org/

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BILL MOGGRIDGE is a principal and founder of IDEO, a consulting
firm dedicated to the user-centered design of products, services
and environments. Bill helps the people of IDEO to develop new ways
of working, studying examples of projects around the company that
involve innovative processes, and communicating the most interesting
and instructive results both within IDEO and outside. He is most
interested in the people part of the design; who are the users,
what do they want from the experience, what will give them satisfaction
and enjoyment.

Bill founded his design consultancy in London in 1969, expanding
throughout the seventies with clients world wide. In 1979 he added
a second office in San Francisco to help Silicon Valley companies,
as the electronics industry moved from chips to products. In 1980
he designed the first laptop computer, the GRiD Compass.  During
the next few years he pioneered user interface design as a discipline
to be an integrated part of product development, and coined the
name Interaction Design.  He merged his company with David Kelley
to form IDEO in 1991. The company now has 350 employees in 11
offices around the world.

Bill has been active in design education throughout his career, at
the Royal College of Art and the London Business School in Britain,
and Stanford University in California.

RICHARD ANDERSON's professional career has been largely focused on
providing guidance and direction to organizations, teams, individuals,
...  needing to adopt or develop collaborative, user-centered
techniques and strategies for design, contextual discovery, business
strategy development, product conceptualization, & usability
engineering.

Richard started and led the User Research and Experience Strategy
discipline at Studio Archetype and Sapient, started the Experience
Center at Viant, and is now the managing partner of Sense
(www.sensepartners.com).  He has also worked as an independent
consultant, a human factors specialist, a teacher, and a researcher.

You will recognize Richard as BayCHI's long-time Program Chair who
has interviewed others on the BayCHI program and at CHI 99 (e.g.,
Alan Kay, Clement Mok, Don Norman, Jaron Lanier, Bill Gaver, Janice
Rohn, & Doug Engelbart).  Richard is also SIGCHI's Local Chapters
Chair and a member of SIGCHI's Executive Committee Advisory Board.

--------

Abstract of "Understanding the Universal through Uniqueness":

Almost all design efforts these days involve assumptions about use
patterns, values and contexts other than those with which the
development team is familiar.  Designers are required to create
design solutions that are both suitable and desirable in other
cultures and contexts but without time for full-on studies in
multiple locations or with large numbers of individuals.  How can
human-centered designers and researchers learn what they need to
in the short amounts of time available?  What kinds of tools make
sense at different phases of a design program?  This presentation
will share examples from real design programs to describe some of
the methods IDEO has been using recently to keep human issues at
the center the process -- foreign correspondent assignments;
multi-cultural teaming; "wide- splash"; lifestyle reference library;
guided tours -- to gain insight into the human factors that matter
in other cultures within the US and abroad.

JANE FULTON SURI is worldwide Director of Human Factors Design and
Research at IDEO.  She joined ID TWO in the late '80s to establish
and integrate a human-focussed practice into the company's
international design offering.  Since its formation in 1991, she's
pioneered IDEO's human-centered design approach in which key
activities are: observation in context, empathic and projective
methods, early visualization, scenario building, experience
prototyping and iterative testing.  Jane has contributed to a wide
range of design programs including web services and appliances,
electric vehicles, medical products, digital cameras and wearable
messaging systems for clients including Kodak, Baxter, Epson, Nokia
and Ericsson, and for markets in many countries.  She continues to
build and evolve the practice, exploring new methods to assist
clients through design at strategic and tactical levels.  Her work
has won IDEO several design and design research awards in the US
and Europe -- including IDSA/Business Week, International Business
Design, the Essen design competition, and Industrie Form Europe.

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