Thread View: comp.os.linux.networking
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Started by Boozt! Staff
Sat, 26 Jan 2002 16:04
Press Release: Boozt! - banner management software
Author: Boozt! Staff
Date: Sat, 26 Jan 2002 16:04
Date: Sat, 26 Jan 2002 16:04
38 lines
3390 bytes
3390 bytes
26 January 2002 Press Release: Announcing Boozt!, a banner advertisment management utility for Unix and Linux. Designed to run on Unix/Linux webservers using Apache and mySQL, Boozt! is being distributed as a free standard version that includes the source code and also a high-end premium version. Boozt! is a standalone utility that coordinates the targeting and rotation of banner ads on one or more websites and is fully scalable with the ability to manage multiple multi-banner advertisement campaigns on servers hosting several domains. Setup and configuration is through an HTML interface and is accomplished simply by choosing and uploading banners then inserting the HTML code generated by Boozt! into the web pages where the banners will be displayed. When a page with Boozt! code is loaded, the Boozt! software automatically sends the appropriate banner based on rotation, campaign weight and user tracking. Both versions allow the administrator to sort banners and clients by campaign or server. Boozt! tracks banner effectiveness and clickthroughs and generates reports showing impressions, clickthroughs, and efficiency by campaign and banner. Boozt! premium includes more precise user targeting utilizing cookies and allows advertising clients to remotely access their accounts to manage their own campaigns and view real-time statistics. The premium version is also faster with the ability to deliver over 21,000 impressions per minute and is recommended for large sites or multiple campaign servers. Boozt! standard is available for a free, unlimited trial. Boozt! premium is available for $99.00. More information can be found at http://www.boozt.com
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