🚀 go-pugleaf

In article <11418@pasteur.Berkeley.EDU|> johnm@cory.Berkeley.EDU (John D. Mitchell) writes:
|>In article <14123@encore.Encore.COM> elliot@encore.com writes:
|>[...]
|>>Now, does anyone know why Borland would price BC++ at $495 when anyone
|>>can buy TC++ pro for $150 (I've actually seen prices as low as $55 on
|>>the net) and then the upgrade for $99: total price $250 or less?
|>
|>Well, I asked some serious marketing types why this huge discrepency when
|>I got Spontaneous Assembly for $69.00 when it retails for $395!  The
|>answer is:  people have (at least from the marketeers point of view)
|>multiple perceptions of a product.  One of which is "how much am I
|>willing to pay for it".  Another is "what do I perceive as its worth
|>in relation to its market and competitiors".  In other words, since
|>MS sells at around the $500 mark and is perceived as a 'professional'
|>package and windows products (aka the market from above) are on the
|>expensive side, Borland must market their product as being perceived to
|>be at the same level even though they know that people (for the most
|>part) won't pay that kind of money.  I hope that makes some sense. :-)
|>
|>John "Yep.  It really is that stupid" Mitchell

Hmmm, I guess those that can pay the high price (corporations,
research centers, people who hire consultants to do windows
programming, etc) pay it while those that can't (hackers, students,
PD/shareware/freeware programmers) don't.

I guess it also says that the informed (Usenet people, hackers,
Computer shopper readers) will pay the lower price while the
uninformed (MacWorld readers, people who shop at Computerland,
Prodigy users :-) will pay the higher price.

Me?  I'm just thankful I'm one of the informed.

-- 
Dennis Lou           || "But Yossarian, what if everyone thought that way?"
dlou@ucsd.edu        || "Then I'd be crazy to think any other way!"
[backbone]!ucsd!dlou |+====================================================
dlou@ucsd.BITNET     |Steve Jobs and Steve Wozniak went to my high school.