Article View: comp.society
Article #705Computers in advertising
From: Dave Meile
Date: Sat, 09 Apr 1988 20:20
Date: Sat, 09 Apr 1988 20:20
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I was listening to the news on television yesterday evening. A commercial came up extolling the virtues of a denture adhesive. What struck me was the fact the one of the major "actors" in the mini-drama was a Talking Computer. It brought to mind another commercial I'd seen recently, where a Talking Computer described the benefits of a chewing gum. Are Computers Our Friend? What sort of image is being subliminally sent out to television viewers when they hear these nice Talking Computers? What message do we receive about what computers are and what they do when they are portrayed in this manner? Is it merely an extension of the Cute Robots in science fiction films? I'll leave you with these questions for now. It would be interesting to see your answers. Dave Meile
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Path: arc1-ca.pugleaf.net!utzoo!mnetor!uunet!lll-winken!lll-tis!ames!ucsd!sdcsvax!ucsdhub!hp-sdd!hplabs!hplabsz!taylor From: DAVIDLI@SIMVAX.LABMED.UMN.EDU (Dave Meile) Newsgroups: comp.society Subject: Computers in advertising Message-ID: <1874@hplabsz.HPL.HP.COM> Date: 9 Apr 88 20:20:40 GMT Sender: taylor@hplabsz.HPL.HP.COM Lines: 16 Approved: taylor@hplabs