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Article View: comp.sys.acorn.misc
Article #50

Re: The Acorn Phoenix (was: Drop Acorn name ....)

#50
From: James White
Date: Mon, 28 Sep 1998 00:00
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In article <488c30ba8ereghems@argonet.co.uk>, Reg Hems
<URL:mailto:reghems@argonet.co.uk> wrote:
> In article <360DF801.C4F7B053@csi.com> Andrew Hill wrote:
>
> >>> Somebody already thought of a name for the new company?
> >> I like it! "ISIS Technology". Hmmm, has a certain ring to it.
> >> 'IT' leading I.T. into the Next Millennium!
> > I think Andrew Hodgkinson put forward the right suggestion - just
> > didn't release it on the group. ARROW (ARm Risc Os Workstation)
> > As Steve Turnbull said - 'cute'.
>
> > I agree - it leaves the heritage of the machine, keeps the 'A' in
> > 'Archimedes' and 'Acorn'.
>
> In that case RETAIN the ACORN name. Since the war many companies
> have changed their traditional names and even well known Logos.
>
 
Acorn have gone through much pain to design and complete Phoebe as a
working entity. It was to be their new and wholly-owned flagship model
displaying a refinement in computer design, construction and secure
working environment unequalled in Europe, indeed in companies anywhere
outside of America.

If I were in Acorn's shoes, I would ensure that it carried the Acorn
name as a condition of the licence to manufacture and sell it. It would
then continue to serve as exemplar for the company. That is assuming it
_wants_ to continue producing parallel technologies.

I was looking at a list of PC clone manufacturers' capitalisation and
turnover. All are miles bigger than Acorn. None are so original and
creative as Acorn _was_. Maybe someone in in the boardroom realised that
the tide of talent had turned and was on the ebb.

JW

-- 
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Always Representing Acorns in Spain      
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From: James White <jacorn@ibm.net>
Subject: Re: The Acorn Phoenix (was: Drop Acorn name ....)
Date: 1998/09/28
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