Article View: comp.sys.atari.st
Article #22907RE: Why Atari can't succeed in the United States
From: ph9991_imm
Date: Thu, 21 Jan 1993 04:09
Date: Thu, 21 Jan 1993 04:09
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<SML108@psuvm.psu.edu> writes: >I can attest to that. I sold Atari computers from 1985 to 1987. It was >EASY to make people like STs. All you had to do was show it to them, flip >on a few demos, and then tell them the amazing price. Later, as magic-sac >hit the market, customer's jaws would drop open when they saw this atari >game machine doing a macintosh better than a real mac. Now for the bad >parts. > >1. You could never get enough STs to sell. There was an eternal shortage > of them no matter how hard you bugged your distributor. My manager > went so far as to order direct from atari but even then it was not > good enough and orders would be delayed up to 6 months. > >2. Quality control was left in the hands of the salespeople. Our deal > was that in return for a 10% or so discount on the wholesale price, > we'd foot the bill for any repairs on the machines. This did not > leave a good taste in one's mouth and we were occasionaly socked > by this practice. Another store got really socked with a batch > of defective Mega STs in 1988. > >3. We got an Atari ST diagnostics and repair kit. Lots of lovely > peripherals and diagrams were provided with it. Unfortunately, the > diagnostics cartidge didn't work and we called Atari to tell them > it was defective. They told us that that was impossible and that > we must have broken the cartridge if it didn't work and that it > would be $300 to replace it. Nice job guys, this is about when > my manager started considering ditching atari. > >4. The whole time my manager would rant on and on about how the ST > was the best thing he'd ever sold yet the stupid company was killing > its own market. Finally, after a 5 month stretch where he couldn't > get ANYTHING from Atari, he stopped selling them. > >Yep, if they had supported the ST, it wouldn't be in the state it's in >now. Realistically, the hardware in my 520ST wasn't really obsolete until >last year. Some minor enhancements to the Falcon would make it into >a '486 basher and restore the "Power without the Price" reputation but >I doubt they'll be made. I'll wait and see though... It's sort of a >tortoise and the hare situation. PCs were lousy in 1985. Atari and >Commodore computers were state of the art. Unfortunately, Atari and >Commodore mostly sat on their laurels and now the PCs have been forced >into technological advances by MS Windows horribly slow performance... >Meanwhile, the software industry suppored these machines all the way >through the transition. To be fair though, a 1985 ST is a lot less >obsolete than a 1985 PC or mac. > >Still, I'll wait and see what happens... I'm in no amphetamine-crazed >rush to get a new computer and 1993 looks to be a very interesting year. >Perhaps the most interesting year since 1985... > >Scott Hey Scott, you don't know how right you are! I was first interested in Atari computers when the studio I was going to was charging me $20 an hour to use their MIDI equipment. They were using a Mega 4 with the Pro-24 III MIDI recorder, and my money was quickly leaving me. After walking through the yellow pages (annoyed at how many Apple and IBM dealers there were), I finally found an Atari dealer about 30 miles away. I placed my order for the Pro-24 III, along with a 1040ST and SM124 monitor. The whole deal was $1200. Well, I ended up waiting for about 5 months, during which I would get calls asking me if I would accept an upgraded 512? I told them I would wait for the real thing, so they asked me if I would take a 1040 STe for the same price. I said yes, but afterwards when I would ask about other applications for me, they said that they only dealed with music software and had no other information or books or applications for me. Wow! A great computer, with plenty of programming features, a user friendly interface, built in graphics operating system; and NO support. What a let down. :( BTW, does anyone else use versions of the Pro-24? Is it still popular/used? Larry I. -- larry.o.imm@uwrf.edu
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Path: arc1-ca.pugleaf.net!sparky!uunet!cs.utexas.edu!sdd.hp.com!saimiri.primate.wisc.edu!doug.cae.wisc.edu!zazen!uwrf.edu!ph9991_imm From: ph9991_imm@rivers.acc.uwrf.edu Newsgroups: comp.sys.atari.st Subject: RE: Why Atari can't succeed in the United States Message-ID: <1993Jan20.220915.660@rivers> Date: 20 Jan 93 22:09:15 -0600 Organization: University of Wisconsin - River Falls Lines: 77