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Article #22973

Re: Why Atari can't succeed in the United States

#22973
From: Bob_BobR_Retelle
Date: Fri, 22 Jan 1993 08:03
63 lines
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Jon Clarke writes:

> While the context of your article may be sound I suspect they have not
> thrown the best computer designs away at all.  Atari is now 
> repositioning itself in the global marketplace and with the aid of the

> Lynx games machine is putting itself on a renewed financial footing.
 
> With all this in mind when the Falcon is released I think you will find
> Atari well placed to take market share in all global markets including 
> the USA.
 
> [Bob this is not a flame but an observation of the last 8 years]


Jon, no offense, but your statement reads almost exactly like the statements
made over the years every time Atari talks about releasing a new computer.
 
When the Mega line was released, it was going to reposition Atari Corp as
a real competitor in the business market. It was going to revitalize the
company and place Atari among the true giants of business computers.
 
It never happened.

When the 1040 STe was released, it was going to be the "Amiga Killer", and
revitalize the Atari market with its "superior graphics and sound", and
win back Atari's position in the entertainment software market.
 
It never happened.

When the TT was released, it was going to mark the emergence of Atari Corp.
into the workstation market, competing with the likes of Sun and Apollo.
Finally Atari would be vindicated by rising to the top ranks of "professional
workstations.

It never happened.

The Atari Transputer Workstation (formerly known as the ABAQ) would bring
Atari into the world of the scientific parallel processing machine.  It would
revitalize the Atari name and bring Atari to the cutting edge of
technology.
 
It never happened.
 
And here we are today, with the lastest technological stride from
Atari still unseen by most of the world, still unknown by most of the
buying public, and still unproven...

Will it happen this time..?

I really do hope so...   but you have to understand why this all feels
like hearing the little boy up on the hill crying "Wolf" one more time...
 
(There are other parallels to the idea that the Lynx will bring an influx
of marketing money for the computer products (that never happened), but
this is long enough already...)

I really do hope that the Falcon is as good a product as Jack Tramiel is
said to finally think it is..  the word is that while he never believed in
the ability of the ST to succeed in the US market, he's willing to put
his backing behind the Falcon.  I guess we'll see if that's true or not...
 
BobR
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Path: arc1-ca.pugleaf.net!sparky!uunet!portal!cup.portal.com!Bob_BobR_Retelle
From: Bob_BobR_Retelle@cup.portal.com
Newsgroups: comp.sys.atari.st
Subject: Re: Why Atari can't succeed in the United States
Message-ID: <74133@cup.portal.com>
Date: Fri, 22 Jan 93 00:03:01 PST
Organization: The Portal System (TM)
References: <73968@cup.portal.com> <aXyqXB4w165w@status.gen.nz>
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