🚀 go-pugleaf

brayl@nyx.cs.du.edu (Bill Rayl) writes:


>Jon,

>I don't understand.  Could you please explain your reasoning behind
>your statement that the Lynx puts Atari on firm financial ground?

>Perhaps you haven't heard that Toy R Us has dropped the Lynx?
>Maybe you didn't know that Toys R Us was Atari's biggest purchaser
>of the Lynx?  Toys R Us has over 35 percent of the toy market; the
>toy market is a multi-million, if not billion, dollar a year
>product market.  And Atari lost this major business account.

>Because  Toys R Us dropped the Lynx, their competitors don't have to 
>carry the Lynx any mor; and this is exactly what is happening.
>Babbages, Eletronic Boutique, Kay Bee Toys, etc, have cut back or
>stopped handling the Lynx.

There was a very interesting tv program on recently about Japanese trade
practices and how they are making it very hard for Americans to break into
their own markets. One case in point stood out - a new hand held game system
(don't remember which) was to be carried by Toys R Us until Nintendo stepped in
threatening supplies of its entertainment systems unless Toys R Us dropped the
product. 

Has Atari been stepping on Nintendos toes?

>                   Pattie Rayl