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Article #28360Atari Marketing Strategy (???)
From: DMiddleton%pco
Date: Tue, 22 Sep 1987 13:34
Date: Tue, 22 Sep 1987 13:34
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Well fans, I hate to tell you but up in the Great White North (Toronto) the Amiga 500 is being marketted by (sound trumpets TA-Da-Da!!) K-MART!! Prices are really nuts, but it sure says something about Atari marketing policy. First cut off the mail orders, relegate the machine to small companies, and expect it to sell. Being an ST-ite, I find it incredible that they aren't selling through major stores (e.g. Pennys, Sears) and letting Commodore walk all over them. Even if legitimate "dealers" were paid (real green stuff) to repair defective units, it would be better for market penetration. Buying Federated isn't going to get major market penetration. Getting a major chain sure would though, and would it ever cause a massive increase in software development and $$$SALES$$$. Don Middleton Honeywell Bull Ltd "My opinions, and mine alone..." DMiddleton%pco -at BCO-Multics.ARPA
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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: arc1-ca.pugleaf.net!utzoo!mnetor!uunet!husc6!rutgers!ucla-cs!zen!ucbvax!BCO-MULTICS.ARPA!DMiddleton%pco From: DMiddleton%pco@BCO-MULTICS.ARPA Newsgroups: comp.sys.atari.st Subject: Atari Marketing Strategy (???) Message-ID: <870922133448.370420@HIS-PHOENIX-MULTICS.ARPA> Date: Tue, 22-Sep-87 09:34:00 EDT Article-I.D.: HIS-PHOE.870922133448.370420 Posted: Tue Sep 22 09:34:00 1987 Date-Received: Thu, 24-Sep-87 04:25:53 EDT Sender: daemon@ucbvax.BERKELEY.EDU Organization: The ARPA Internet Lines: 15