Atari and Advertising

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Article #29493

#29493

From: b. k. delaney
Date: Sat, 05 Dec 1987 14:23

21 lines
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Just because Atari does not advertise the ST, does not mean 
that there will be no Atari ST's sold.  After all when was the 
last time you saw an ad for Sun Micro Systems in any media ?
The best advertising is not done in magazines or on the tube but
by word of mouth, or through product reviews.  The only advertising
Atari should do, is when 1 Million ST systems are sold.  When this
happens they ought to rent out some big ship (Like DIGITAL did) and
through the worlds biggest party/show. Also I think Atari should
not sell the Abaq? with the ATARI label on it but with the label
of Atari's Parent company "(TTL) Tramiel Technologies Limited.
I don't think Atari can break in to the Work Station environment
with their "toy/game computer image" which has kept Atari ST's out
of business markets, and stuck in the home/hobby market.

					ihnet!bryan
					Bryan DeLaney
					AT&T Bell Laboratories
					Naperville IL

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Path: arc1-ca.pugleaf.net!utzoo!mnetor!uunet!husc6!think!ames!ucbcad!ucbvax!cbosgd!ihnp4!ihnet!bryan
From: bryan@ihnet.ATT.COM (b. k. delaney)
Newsgroups: comp.sys.atari.st
Subject: Atari and Advertising
Message-ID: <586@ihnet.ATT.COM>
Date: Sat, 5-Dec-87 09:23:01 EST
Article-I.D.: ihnet.586
Posted: Sat Dec  5 09:23:01 1987
Date-Received: Thu, 10-Dec-87 22:14:38 EST
Organization: AT&T Bell Laboratories - Naperville, Illinois
Lines: 21
Keywords: Why Atari does not need to