Article View: comp.sys.atari.st
Article #29787Re: Atari's Marketing Approach
From: Eric Ross
Date: Fri, 18 Dec 1987 17:24
Date: Fri, 18 Dec 1987 17:24
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Since I am a Manufacturing Engineer at a division of Hewlett Packard that builds computer peripherals, maybe I can lend some insight. There are several constraints that can potentially restrict your production rate. Your comment of cranking up the line is valid, however lead times on materials for the product can be anywhere from 3-9 months. This implies that advance planning is required. Therefore, your response in this case is limited by the response of your suppliers. On the other side of the coin, there has been no mention of the highest capacity of the ST production line. Maybe it already is maxxed out. In this case, duplication or enhancement of the line is required. This can take anywhere from 6 months to years to accomplish. A manufacturer of any product has to walk a very fine line between overproduction(heavy inventory; high expenses) and under production(opportunity costs). Predicting the market accurately is probably one of the toughest jobs there is and very few do it well all of the time. Eric Ross hplabs!hpvcla!ericr Hewlett Packard--Vancouver Division.
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Path: arc1-ca.pugleaf.net!utzoo!mnetor!uunet!husc6!mit-eddie!uw-beaver!tikal!hplsla!hpvcla!ericr From: ericr@hpvcla.HP.COM (Eric Ross) Newsgroups: comp.sys.atari.st Subject: Re: Atari's Marketing Approach Message-ID: <4730015@hpvcla.HP.COM> Date: 18 Dec 87 17:24:21 GMT References: <871125203243.075429@HIS-PHOENIX-MULTICS.ARPA> Organization: Hewlett Packard, Vancouver, WA Lines: 20