How advertising helps already-owners

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Article #29859

#29859

From: Steven Den Beste
Date: Sat, 26 Dec 1987 14:13

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Michael Vederman (uace0@uhnix2.UUCP) asks:

> Okay, how can you change Atari's image?  Does it matter?  Sure,
> more advertisements would be nice, but what benefit do we, the curreniet
> owners of STs derive from that?


The rationale goes as follows:

If the advertising is effective, more ST's will be sold, and the installed base
will get bigger. This will attract more third party software vendors, who will
write more software for the system, which means a better and wider availability
of software for those who already owned the machine when the advertising began.

Clear?

-- 
Steven C. Den Beste,   Bolt Beranek & Newman, Cambridge MA
denbeste@bbn.com(ARPA/CSNET/UUCP)    harvard!bbn.com!denbeste(UUCP)
        I don't think BBN cares what I think about this stuff.
        And that's probably just as well.

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Path: arc1-ca.pugleaf.net!utzoo!mnetor!uunet!husc6!bbn!denbeste
From: denbeste@bbn.COM (Steven Den Beste)
Newsgroups: comp.sys.atari.st
Subject: How advertising helps already-owners
Message-ID: <5600@cc5.bbn.COM>
Date: 26 Dec 87 14:13:13 GMT
Organization: Bolt Beranek and Newman, Inc., Cambridge, MA
Lines: 22