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Article #32882

Midi Mega's

#32882
From: Roy Good
Date: Wed, 15 Jun 1988 20:48
29 lines
2096 bytes
In a recent posting, Keith Hedger flamed Atari's policy of marketing Megas,
with particular reference to the Midi world. I will refrain from posting
my personal opinion of the use of expletives etc in public posting.

The following is the response from Larry Samuels, Atari's corporate VP of
Strategic  Markets, who has a special interest in the music market. I quote
it verbatim:
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Answer from the "guys at Atari"...
In answer to the recent "FLAME" on USENET regarding Atari's Mega system sales
requirements for music dealers: the Mega 2 and Mega 4 computers CAN be
purchased by music retailers separately from laser printers. The Mega system
sales program described in the message from Keith Hedger pertains to computer
specialty dealers only. One would think that Mr. Hedger would collect his 
facts carefully before launching such a vitriolic attack in error. Atari's 
commitment to music is strong and constant, and we are very aware of the
increasing need for larger RAM in various music/computer applications.
Mr. Hedger also refers to a $2900.00+ price point for a Mega 2 system. This
statement is greatly in error. The list price of the Mega 2 monochrome system
is $1699.95. Atari appreciates the fervor indicated by Mr. Hedger, and his
obvious concern for our strategic direction and distribution policy. We are
concerned, however, that such misinformation would be placed in a public forum
and accordingly we request that in advance of such statements in the future,
Atari be called and the facts of such perceived policies be confirmed.

"Atari and Music...Catch the Wave"
Larry Samuels
V.P. Strategic Markets, Atari Corporation (U.S.)
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Path: arc1-ca.pugleaf.net!utzoo!attcan!uunet!portal!atari!good
From: good@atari.UUCP (Roy Good)
Newsgroups: comp.sys.atari.st
Subject: Midi Mega's
Keywords: The facts
Message-ID: <1073@atari.UUCP>
Date: 15 Jun 88 20:48:43 GMT
Organization: Atari Corp., Sunnyvale CA
Lines: 29