🚀 go-pugleaf

From Dec. 19, 1989,  Bay Area Computer Currents, pp.8

   Sig Hartmann, Sam Tramiel's right hand man at Commodore and Atari
and one of his oldest friends, has left Atari for a new job as executive
vice president at Televideo.
   Hartmann says there was no animosity in the departure from Atari,
prior to his November 1 resignation.
   Hartmann says he was approached by Dr. Philip Hwang, chairman of 
Televideo, to help rebuild his struggling company.  Hartmann says he
jumped at the chance to turn around Televideo.  "The opportunity's not
just financial but the satisfaction of being one of the key guys to take
a company which is losing money -- down hundreds fold -- and turn it
around.  That's exciting."
   Televideo, which five years ago was making $170 million on terminal
sales, now faces a sea of red ink.  Hartmann plans to use the Atari
formula to bring back the company's fortunes.  "My pnals are to run a
lean, lean, lean organization."

--Wendy Woods, NewsBytes



[Now I wonder: If Sig wanted to turn a company around, why didn't he stay
at Atari?  Sure, it's making a small profit now, but they have the poten-
tial to make some big money and market share if they are willing to take
some risks.]

[Isn't Philip the heir of the TV fortune?  I understand that he is no
marketing genius like his father was.]

John Kawakami   kawakami@ocf.berkeley.edu