🚀 go-pugleaf

In article <1990Mar4.060034.28571@ux1.cso.uiuc.edu> forbes@aries.scs.uiuc.edu (Jeff Forbes) writes:
->In article <37824@iuvax.cs.indiana.edu> kclenden@silver.ucs.indiana.edu (Kevin Clendenien) writes:
->>
->>FREE?????  I think not Mr. Covert.  Why do you think that Apple 
->>computers with similar options to Atari computers cost about
->>twice as much?  One reason is because Apple is committed to
->>providing information about those computers.  Of course they
->>have to pay someone to do that, so they just charge more
->>up front to cover the cost later.  The information you're
->>getting is not free, but only appears to be free.
->
->Apple advertises a great deal more than Atari. I saw one report that 40% of
->Apple's income goes to advertising. Not a trivial amount.
->
->	Jeff
That's true.  Of course the bottom line goal of advertising is to sell
more systems.  Selling more systems results in a larger user base.
A larger user base means that there are more people that want to
buy information.  More people wanting to buy information means that
Apple can charge less, per person, for that information.  It's all
a vicious circle.  

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kclenden@silver.bacs.indiana.edu                          Kevin Clendenien
BLoomington Atari ST users group                          BLAST, President
BLAST BBS - (812) 332-0573                                FNET node #141