Article View: comp.sys.atari.st
Article #41727Re: OK, so they sell the STe
From: DAVID SCHREIBER
Date: Sat, 17 Feb 1990 11:45
Date: Sat, 17 Feb 1990 11:45
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Your explanation of why Atari releases products in Europe before Noth America isn't too convincing. Atari does NOT regard N.A. as a potentially larger market than Europe, since they do very little to supply and service N.A. Something like 90% of sales are in Europe. The real difference is that in Europe Atari is established as a machine that can do serious work, it got in before IBM and the Macintosh and is doing well; whereas in N.A. it has a poor profile and marketing is a constant upward battle. Canadians understand this idea of our being regarded as peripheral to the main market very well. Perhaps this is why we have coped with it and, as a result, the ST is doing far, far better in Canada than south of the border. Americans, on the other hand, are outraged at the suggestion that they are not the centre (Cdn. spelling) of Atari's strategy. I'd add that, in general, Americans are outraged at the idea that they are not the centre of the world, but that would be a cheap shot. Besides, they are awfully nice people, if a little self-involved. --- * Via ProDoor 3.1R
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Path: arc1-ca.pugleaf.net!utzoo!utgpu!jarvis.csri.toronto.edu!torsqnt!tmsoft!masnet!canremote!david.schreiber From: david.schreiber@canremote.uucp (DAVID SCHREIBER) Newsgroups: comp.sys.atari.st Subject: Re: OK, so they sell the STe Message-ID: <90030820215740@masnet.uucp> Date: 17 Feb 90 11:45:00 GMT Organization: Canada Remote Systems Limited, Mississauga, ON, Canada Lines: 19