Article View: comp.sys.atari.st
Article #37730Re: The meaning of 'Atari'
From: Robert allen Jung
Date: Tue, 04 Apr 1989 16:41
Date: Tue, 04 Apr 1989 16:41
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2094 bytes
In article <890404-063300-6253@Xerox> "chaz_heritage.WGC1RX"@XEROX.COM writes:
>A trivium from this month's 'ST World':
>
>"The word 'Atari' is shouted in the ancient oriental game called 'Go' to
>indicate victory."
That's an old story, and not even complete. The whole story goes like this:
Nolan Bushnell, founder of the _original_ Atari (you know, before Warner and
Jack and the Sears Tele-games system), needed a name for his new company. He
wanted something exotic and unique, and tossed out lots of ideas even wilder
than Atari.
He eventually fell on the word "Atari" because of the Japanese game of Go.
In Go, the player says "Atari" when he is in a position to almost completely
conquer his opponent; The Western analogy is "check" in chess.
It gets stranger. If you will recall, Nolan Bushnell started up a new
arcade game company about 5 years ago, called Sente (now part of Bally games,
guess it didn't do so hot B-). What does "Sente" mean? "Checkmate".
>Just think of all the other possibilities that they must have rejected
>before picking this one.
Ya gotta admit, that Fuji logo looks neat. (The most popular rumor is that
the logo is a stylized "A", with some symbolism for the game of Pong)
--R.J.
B-)
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arc1-ca.pugleaf.net!utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!ames!elroy!orion.cf.uci.edu!oberon!nunki.usc.edu!sal22.usc.edu!rjungReferences:
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Path: arc1-ca.pugleaf.net!utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!ames!elroy!orion.cf.uci.edu!oberon!nunki.usc.edu!sal22.usc.edu!rjung From: rjung@sal22.usc.edu (Robert allen Jung) Newsgroups: comp.sys.atari.st Subject: Re: The meaning of 'Atari' Message-ID: <3382@nunki.usc.edu> Date: 4 Apr 89 16:41:18 GMT References: <890404-063300-6253@Xerox> Sender: news@nunki.usc.edu Reply-To: rjung@sal22.usc.edu (Robert allen Jung) Organization: O-Mayer V BBS, Los Angeles, CA (213) 732-0229 Lines: 36