🚀 go-pugleaf

"Jeff Atwood" <jatwood@a.crl.com> wrote:
>So why doesn't 3dfx just contract to make the boards themselves and sell
>them direct, as well as distributing them? They'd make a LOT more money.
>Creative and Diamond are hardly DESIGNING boards, they take the 3dfx
>reference design/drivers and produce it, then slap little "DIAMOND" and
>"CREATIVE" logos on both. Hardly a feat of engineering genius.

Because 3Dfx doesn't have the distribution and marketing channels
that Creative and Diamond do.  This is really a much bigger thing
than it sounds like.

If Diamond wasn't selling the Monster 3D, I'm sure this would have
been a large loss for 3Dfx.  Consider that the Monster 3D is usually
the ONLY 3Dfx card you find advertised in magazines, catalogs, and
sold in retail stores.  That's because Diamond pays big bucks to make
their products visible through these channels.

And I'd also guess that if 3Dfx felt they could make more money using
your suggestion, they'd have done it alrady.  They are a business, and
they do consider such things when designing their business model.