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Article #3179

Re: Dell Computer agrees to sell through Soft Warehouse

#3179
From: Marshall L. Buhl
Date: Fri, 14 Sep 1990 18:57
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reisert@ricks.enet.dec.com (Jim Reisert) writes:

>Dell Computer - Switches its strategy, agrees to sell through Soft Warehouse

>        {The Wall Street Journal, 11-Sep-90, p. B4}

>   In a major sales strategy shift, mail-order company Dell Computer will sell
> its full line of personal computers through 13 Soft Warehouse Superstores
> nationwide starting Oct. 1. Financial terms of the deal were not disclosed.
> The exclusive sales agreement is in force through 1993.

Very interesting.  I'm a Dell government customer and I recently had a bunch
of hassles trying to by a System 310 because Dell Marketing Corp. was no
longer considered a small business.  That's real important to the
government if you're spending less than $25K.  Earlier this week, my
buyer told me that one of our minority, small business vendors had just
obtained the right to market Dell PCs.  They're also a VAR as they also
provide network solutions.  I was told that Dell was doing this so they
wouldn't lose all that government business.

Is that "exclusive agreement" that Soft Warehouse has really all that
exclusive?  Or do they mean exclusive for non-VARs.
--
Marshall L. Buhl, Jr.                EMAIL: marshall@seri.gov
Senior Computer Missionary           VOICE: (303)231-1014
Wind Research Branch                 1617 Cole Blvd., Golden, CO  80401-3393
Solar Energy Research Institute      Solar - safe energy for a healthy future
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From: marshall@wind55.seri.gov (Marshall L. Buhl)
Newsgroups: comp.sys.ibm.pc.misc
Subject: Re: Dell Computer agrees to sell through Soft Warehouse
Message-ID: <marshall.653338655@wind55>
Date: 14 Sep 90 18:57:35 GMT
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