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Article #41963

Re: Marketing product to computer stores

#41963
From: Taegan D. Goddard
Date: Thu, 08 Feb 1990 09:12
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]       I am just wondering how small startup firms are able to get their
]   products on to the shelves of dealers.  I realize that most of the
]   hardware and software for sale come from companies that have been around
]   for a while, but there must be some avenues open for new blood.
]       A few basic questions that I am looking to find answers for: How
]   does one go about marketing a product to the national software chains
]   such as Babbages or Electronic Boutique?  Does anyone know of the names
]   of contacts or buyers for companies like these?  Where do you get the
]   names of contacts at?  Any help will be greatly appreciated.
]
]					   Pete 
]

One place is:

Software City, 111 Galway Place, Teaneck, NJ 07666
800-222-0918 or 201-833-8510  

Speak to Woody Lisswood, Director of Marketing and Buying

Usually these chains will not take a product unless it has received
good press reviews and is advertised heavily.  It is no easy chore to
get your product into the big chains, but you may have some luck at the
smaller mom & pop software stores.

I have many of the same questions as you have, and would like to get some
of my own products into the retail stores.  I currently use the shareware
technique for some of my programs, and another is being published by
a company in Pittsburgh, but even they have limited success getting their
products into retail distribution channels.

I've been told you need to go through a distributor to get into the stores.

Who are these distributors, and how do I contact them?

------------------------------------------------------------------------
      Taegan D. Goddard, 4420 N 7th Street, Arlington, VA 22203
------------------------------------------------------------------------
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From: m1tdg00@fsrcs1.fed.frb.gov (Taegan D. Goddard)
Newsgroups: comp.sys.ibm.pc
Subject: Re: Marketing product to computer stores
Message-ID: <M1TDG00.90Feb8091240@fsrcs1.fed.frb.gov>
Date: 8 Feb 90 09:12:40 GMT
References: <2489@leah.Albany.Edu>
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Organization: Federal Reserve Board
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In-reply-to: ppd491@leah.Albany.Edu's message of 7 Feb 90 13:29:36 GMT