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Article View: comp.sys.intel
Article #946

Re: Intel is wasting too much money on ads!

#946
From: D. J. McCarthy
Date: Thu, 12 Nov 1992 02:20
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Most of this reply is philosophical, and as always, not indicative of
Intel's real policies.

Thomas Hoberg (tmh@keks.first.gmd.de) wrote:
> I live in Berlin, Germany. Walking through the streets, I see a big
> 486(Intel inside) sign on every second billboard all across the city [....]
> I can not recall that any company however loosely associated with the
> computer industry has ever come close to putting up that many signs.

	I, too, find it unusual to see a computer company advertising so
much in so many different types of media.  (Do the television ads get
broadcast over there?)  But, after all, it's for the same reason that
anyone else advertises: to spread the company name around and get
people to recognize it.


> I've always paid dearly for my Intel CPUs. I used to think that it was
> because they had high R&D costs and low yields. I'm getting my doubts.
> I'd prefer it if Intel were to use it's money pile to make their CPUs
> cheaper not to pay for ads or lawyers to sue the socks off AMD or
> Cyrix. They could just keep on being better instead of trying to rape
> the industry and the computer user.

	I don't know if this is true in Europe, but the prices on most
Intel CPUs here in America have substantially *decreased* since the
trials and the big-time ads have started.

	Ads, trials, and price reductions all stem from a common cause:
competition.  How ads and price reductions stem from competition is fairly
obvious.  How trials stem from competition is something best explained by
someone with more legal experience than I have.


> If this trend continues, I see it
> as my duty as a citizen, to boycott Intel, just as I would (and have)
> boycott a political tyrant.

	You would boycott a company because they spend some money on
advertising?  I think that would make you a very uncommon individual.

	Anyway, if you have gotten this far and you still feel that
Intel is "trying to rape the industry" by advertising, send me e-mail
and we can discuss this philosophy further.



--
| D. J. McCarthy                                         Just an Intel employee
| dmccart@gomez.intel.com                       that happens to have Net access.
| ...!intelhf!mipos3!modl01!dmccart              Not a policy-maker or anything.
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From: dmccart@gomez.intel.com (D. J. McCarthy)
Newsgroups: comp.sys.intel
Subject: Re: Intel is wasting too much money on ads!
Message-ID: <BxKzts.1x7@inews.Intel.COM>
Date: 12 Nov 92 02:20:15 GMT
References: <TMH.92Nov11045316@keks.first.gmd.de>
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