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Article #11989

Re: MacWeek

#11989
From: Mike Steiner
Date: Mon, 25 Jan 1993 19:54
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In article <1057310.2B5C1312@cmhgate.fidonet.org>,
Adam.Frix@p18.f20.n226.z1.FIDONET.ORG (Adam Frix) wrote:
> 
> mwojcik@mail.sas.upenn.edu (Michael Wojcik) writes:
> 
> MW> I wouldn't shell out the $99.00/year. It's just not worth 
> MW> it.
> 
> well, look at your alternatives:  Macworld and MacUser magazines.
> 
> Those rags have gotten so bad with advertising that I've let my subscriptions
> lapse.  I'll try to pick them up in the library to read Steven Levy and Andy
> Ihnatko, but otherwise I'll let them go.
> 
> Last week I picked up my car magazines.  Car and Driver doesn't see the
> absolute need to stuff 5 catalogs full of ads into every issue, and neither
> does Road & Track.  And yet, the car is every bit as entrenched into our
> society--nay, more so--than the computer.

It's not a matter of the publisher needing to stuff them in; it is a matter
of the advertisers paying to have it stuffed in.  If JC Whitney wanted to
pay to have a portion of its catalog included as an ad in an auto magazine,
you'd find it in the magazine.  Also, how much stuff does the average car
owner who reads auto magazines buy for the car after buying the car?  How
much stuff does the average computer owner who reads computer magazines buy
for the computer after buying the computer?  They are different kinds of
industries.

+---------------------------------------------------------------------+
|                         Boycott Colorado                            |
|     These are my opinions, and not necessarily any one else's.      |
+---------------------------------------------------------------------+
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From: mike_steiner@qm.claris.com (Mike Steiner)
Newsgroups: comp.sys.mac.apps
Subject: Re: MacWeek
Message-ID: <mike_steiner-250193115204@192.35.50.131>
Date: 25 Jan 93 19:54:58 GMT
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