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New Trade-In Program for Macintosh II Color Monitors

Cupertino, California.  August 3, 1987.  Apple Computer, Inc. today announced a
program that allows customers to exchange an Apple Macintosh II monochrome
monitor purchased by October 31, 1987 for a color monitor purchased during the
first quarter of 1988.  The new policy is a response to the greater than
anticipated demand and the slower than expected availability of the new
AppleColor High-Resolution RGB monitors.

Under the policy, Apple will offer customers the opportunity to exchange an
Apple High-Resolution Monochrome Monitor purchased before October 31, 1987 for
full credit towards the purchase of an AppleColor High Resolution RGB Monitor.
The monochrome monitor can be returned to an Apple-authorized dealer between
January 1, 1988 and March 31, 1988 to receive full credit towards the purchase
of the color monitor.

"Customer satisfaction is one of Apple's top priorities,"  said Charles Berger,
vice president market development for Apple.  "Because the demand for the
Macintosh II color system is exceeding supply we've taken these steps to give
people the opportunity to use their Macintosh II systems right now and have full
color when the monitors become available at no cost.  In the meantime we are
manufacturing the RGB monitor as quickly as we can and expect to have full
supply this fall."

[from AppleLink]

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Christopher Chow
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