Article View: comp.sys.mac
Article #18310Re: Hypercard - How About New Mac Owner
From: Brown
Date: Fri, 21 Aug 1987 13:47
Date: Fri, 21 Aug 1987 13:47
19 lines
1582 bytes
1582 bytes
In article <174400045@uxc.cso.uiuc.edu> dorner@uxc.cso.uiuc.edu writes:
>Why is Apple charging the $50 in the first place? I can't imagine they
>are going to make lots of money from it. It's far more than distribution
>cost.
Well, when I was on the Ability(tm) project, several people asked the
same question. Often with a scornful tone of voice.
The answer was "overhead".
A back-of-the-envelope calculation showed that sending out an
upgrade was 1/3 as expensive as sending out the whole package
originally, mostly due to burning up the secretarys' and shippers'
time validating, finding, packing and mailing quantity-one packages.
Seems we had quite a good efficiency-of-scale when sending large
shipments to distributors/dealers.
--
David Collier-Brown. {mnetor|yetti|utgpu}!geac!daveb
Geac Computers International Inc., | Computer Science loses its
350 Steelcase Road,Markham, Ontario, | memory (if not its mind)
CANADA, L3R 1B3 (416) 475-0525 x3279 | every 6 months.
Technical Details
Message-ID:
<1198@geac.UUCP>Path:
arc1-ca.pugleaf.net!utzoo!mnetor!yetti!geac!davebReferences:
<36@mtunj.ATT.COM> <174400045@uxc.cso.uiuc.edu>Show Full Headers
Complete Article Headers
Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: arc1-ca.pugleaf.net!utzoo!mnetor!yetti!geac!daveb From: daveb@geac.UUCP (Brown) Newsgroups: comp.sys.mac Subject: Re: Hypercard - How About New Mac Owner Message-ID: <1198@geac.UUCP> Date: Fri, 21-Aug-87 09:47:26 EDT Article-I.D.: geac.1198 Posted: Fri Aug 21 09:47:26 1987 Date-Received: Sat, 22-Aug-87 18:02:25 EDT References: <36@mtunj.ATT.COM> <174400045@uxc.cso.uiuc.edu> Reply-To: daveb@geac.UUCP (Dave Collier-Brown) Organization: The little blue rock next to that twinkly star. Lines: 19