🚀 go-pugleaf

In article <272@dbase.UUCP> drc@dbase.UUCP (Dennis Cohen) writes:
>In article <4529@well.UUCP>, alcmist@well.UUCP (Frederick Wamsley) writes:
>> Macworld's latest issue's cover article is about problems with 
>> mail-order firms.  It names names and gives readers advice about
>> who to buy from (and who *not* to).  A full-page box lists
>> Icon Review horror stories.
>> 
>> The interesting thing is that Icon Review has a two-page color ad
>> in the same issue.
>
>It was even more than that.  There was an Icon Review catalog in the same
>plastic wrap as my issue of MacWorld.

Agreed, it is a matter of independent journalism to be able to
criticize (sp?) your advertizers.

But in the magazine business it's not considered good ethics to
have your advertisement-sellers sell pages to a company that is
criticized in that same issue.

This doesn't apply if it's a bad review of a particular product made
by that company, but does when the entire company gets bad publicity.
The money spent on advertising by that company is purely wasted
ofcourse. Even when the company is the worst in its kind, it's
not considered highly ethical.

Thought I'd sharpen the edges ;)


        Paul Molenaar

	"Just checking the walls"
		- Basil Fawlty -
-- 
        Paul Molenaar

	"Just checking the walls"
		- Basil Fawlty -