Article View: comp.sys.mac
Article #3325Re: Apple Desktop Media
From: Brian Diehm
Date: Sat, 19 Aug 1989 04:23
Date: Sat, 19 Aug 1989 04:23
19 lines
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1342 bytes
>I just got the "Apple Desktop Media" videotape in the mail. It's a pretty >slick promotional tape. It's more or less an extension of that Helo-Car >commercial we've all seen day and night. > >Question: What is Apple Desktop Media anyway? Is it just a promotional >term like "The Macintosh Office" was in 1985? Or is it actually a product? >Just goes to show you that the tape isn't all that clear if I still don't >know what it is that they're selling. Guy Kawasaki comments that Apple's current marketing consists of using "desktop" as an adjective. I think that sums up exactly what you've seen. Succinctly. -- -Brian Diehm Tektronix, Inc. (503) 627-3437 briand@tekig4.LEN.TEK.COM P.O. Box 500, M/S 39-383 Beaverton, OR 97077 (SDA - Standard Disclaimers Apply)
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Path: arc1-ca.pugleaf.net!utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!csd4.csd.uwm.edu!cs.utexas.edu!uunet!zephyr.ens.tek.com!tekig5!tekig4!briand From: briand@tekig4.LEN.TEK.COM (Brian Diehm) Newsgroups: comp.sys.mac Subject: Re: Apple Desktop Media Keywords: Fluff Vapor Hype Message-ID: <4328@tekig4.LEN.TEK.COM> Date: 19 Aug 89 04:23:12 GMT References: <8908180444.AA05503@cunixd.cc.columbia.edu> Reply-To: briand@tekig4.LEN.TEK.COM (Brian Diehm) Organization: Tektronix, Inc., Beaverton, OR. Lines: 19