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Article #44358

The trouble with Apple

#44358
From: Craig Werner
Date: Mon, 25 Dec 1989 09:06
29 lines
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	I'm sure this bothered other people at the time -- if they
noticed it.
	Remember that great series of commercials about a month back. The
helicar on the napkin, run down the steps, scanned in, CADed, all sorts
of color graphics, a report to the board of directors, then an animated
helicar flying off into the distance.
	A few things bothered me about that commercial.

Minor gripes:
	1. The MacIIx, scanner, laserwriter, software, and CD ROM used in
that commercial cost over $20,000.
	2. From the TV commercial, you think the animation is occurring
in real time.  The fine print in the print ad admits it is just playing
off of a CD ROM. I was really dissapointed.

Major gripe:
	3. That helicar has no stabilizer.  There's no way it could fly.
And there's certainly no way it could execute that graceful turn into the
sunset.  In other words, it's a terrible idea.  A great visual
presentation, but all style and no substance.  But I suppose that
marketing types (nor Macintosh users ?) are not supposed to know anything
about aerodynamics. It ends with the sloga "the best way to make a great idea
fly."  The idea may fly, but that helicar never will.
-- 
	        Craig Werner   (future MD/PhD, 4.5 years down, 2.5 to go)
	     werner@aecom.YU.EDU -- Albert Einstein College of Medicine
              (1935-14E Eastchester Rd., Bronx NY 10461, 212-931-2517)
                       "Results would only confuse people."
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From: werner@aecom.yu.edu (Craig Werner)
Newsgroups: comp.sys.mac,comp.sys.ibm.pc
Subject: The trouble with Apple
Keywords: The best way to make a great (?) idea fly
Message-ID: <2692@aecom.yu.edu>
Date: 25 Dec 89 09:06:01 GMT
Followup-To: comp.sys.mac
Distribution: na
Organization: Albert Einstein Coll. of Med., NY
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