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Article #45927

Re: The SE as the low cost Mac, why not?

#45927
From: RD Francis
Date: Fri, 09 Feb 1990 17:08
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In article <1990Feb9.152805.13494@athena.mit.edu> Ivan Cavero Belaunde <captkidd@ATHENA.MIT.EDU> writes:
>...It was my understanding that the SE is
>already *incredibly* cheap to make: $150-20...

>Based on those two, I think Apple should just drop the plus completely and
>slash the price of the SE so as to make street price about ~$1000 (what the
>plus's is right now).  Max return on investment...  The other thing, the SE
>already has an Apple-approved upgrade path to 030, so these users won't
>be left out in the cold.

Actually, this may well be part of the problem.  If you drop the price of the
SE, and leave the price of the SE->SE30 upgrade the same, buying and upgrading
an SE would end up being cheaper than buying an SE30 outright.  If you jack up
the cost of the upgrade, then Apple gets accused of being bastards.  In
essence, they would have to drop the plus altogether, and drop the price of the
SE AND SE30 significantly.  Then, there is the fact that the SE30 has about the
same power level as a IIx/cx; if it drops a lot, that could have negative
effects on II_ sales.  Now, what does this tell us?  Maybe that the whole
line is overpriced, or maybe just that there is an extreme premium on making
external monitors readily available and/or Apple is being really great guys
making the SE-SE30 upgrade so cheap.  I don't work for Apple, nor do I have
access to their financial info., so I can't say for certain, but I know where
my opinion tends to lie :-)



--
R David Francis   francis@cis.ohio-state.edu
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Path: arc1-ca.pugleaf.net!utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!tut.cis.ohio-state.edu!cheops.cis.ohio-state.edu!francis
From: francis@cheops.cis.ohio-state.edu (RD Francis)
Newsgroups: comp.sys.mac
Subject: Re: The SE as the low cost Mac, why not?
Message-ID: <76884@tut.cis.ohio-state.edu>
Date: 9 Feb 90 17:08:34 GMT
References: <817@ashton.UUCP> <22144@uflorida.cis.ufl.EDU> <1990Feb9.152805.13494@athena.mit.edu>
Sender: news@tut.cis.ohio-state.edu
Reply-To: RD Francis <francis@cis.ohio-state.edu>
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