Article View: comp.sys.mac
Article #46017Re: The SE as the low cost Mac, why not
From: gillies
Date: Sun, 11 Feb 1990 17:39
Date: Sun, 11 Feb 1990 17:39
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1233 bytes
> It was my understanding that the SE is already *incredibly* cheap to
> make: $150-200, even cheaper than the
^^^^^^^^
I think this is wrong.
When the SE first came out, the manufacturing cost was estimated at
$400+ [MacUser, 1987]. Since its introduction, they've added a more
expensive floppy disk, so it may be $500+ to manufacture the SE. And
you have to add a keyboard, perhaps $50 to manufacture.
Retail prices are necessarily twice manufacturing costs, to pay for
storefronts, advertising, new development, stock dividends, etc. So
unless the price has dropped drammatically, the cheapest the 2-floppy
Mac SE could sell for is $1100+.
Apple needs a machine that is about $1000 with a hard disk.
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Path: arc1-ca.pugleaf.net!utzoo!attcan!uunet!cs.utexas.edu!samsung!brutus.cs.uiuc.edu!ux1.cso.uiuc.edu!ux1.cso.uiuc.edu!m.cs.uiuc.edu!p.cs.uiuc.edu!gillies From: gillies@p.cs.uiuc.edu Newsgroups: comp.sys.mac Subject: Re: The SE as the low cost Mac, why not Message-ID: <126900185@p.cs.uiuc.edu> Date: 11 Feb 90 17:39:44 GMT References: <22144@uflorida.cis.ufl.EDU> Lines: 18 Nf-ID: #R:uflorida.cis.ufl.EDU:22144:p.cs.uiuc.edu:126900185:000:721 Nf-From: p.cs.uiuc.edu!gillies Feb 10 11:22:00 1990