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Article #47965

Low Cost Mac Redux

#47965
From: Brian Patten
Date: Wed, 14 Mar 1990 01:37
31 lines
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Could it be that the poor reviews I have heard about the test
version of the lost cost Mac are causing Apple to rethink their
strategy?  (The "reviews" I heard were strictly rumor-mill reviews.)
If Apple went ahead and tried to market a Cripple Mac (i.e. 68008 CPU
(8 bit bus is dead guys), three SIMM slots, ...) would they be making
the same mistake that IBM made with the PC Jr.?  
I don't think that marketing a low cost Mac with the same power and speed
as the existing low end machines would be particularly wise (my opinion).
Apple *needs* a low cost Mac.  The need a machine the average user can afford
They need to build product loyalty.  But it's tough to build
product loyality when the average user CAN'T AFFORD APPLE PRODUCTS!

Come on Apple!  Big Blue made a mistake with the PC Jr., don't repeat
it.  They tried to market a machine that anyone could afford, but they
didn't give it any power.  I think it was one of the biggest flops in
recent computer history.  There is a *huge* market out here for a low 
cost Mac, you'll still make a decent profit from the thing.  You just
need to make it worth our while.  And perhaps in a few years
I'll decide to buy one of your $10-20000 machines, but not right now.
When I have a real job, or when I can get someone else to pay for it,
perhaps then.


Brian M. Patten
University of Hawaii
Institute for Astronomy
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My opinion is strictly my own.  It does not represent the opinion
of my present employeer, past employeers, or future employeers.
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From: patten@uhccux.uhcc.hawaii.edu (Brian Patten)
Newsgroups: comp.sys.mac
Subject: Low Cost Mac Redux
Summary: Shades of the PC Jr. ?
Keywords: Macintosh, IBM
Message-ID: <6938@uhccux.uhcc.hawaii.edu>
Date: 14 Mar 90 01:37:36 GMT
Reply-To: patten@uhccux.UUCP (Brian Patten)
Organization: University of Hawaii
Lines: 31