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Article #4843

Re: Adobe Type Manager

#4843
From: Brian Bezanson
Date: Wed, 20 Sep 1989 00:23
54 lines
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In article <QZ5dh8m00WB9E9wYUJ@andrew.cmu.edu> tv0c+@andrew.cmu.edu (Thomas Edward Van Lenten) writes:
>There is one major problem with ATM that you all keep blowing past, you need
>the postscript font files to get it to do the screen sizes.  This takes disk
>space and money.  I personally don't use any of the "standard" fonts (Times,
>Helvetica, etc) for my writing.  So I would have to go out and buy the
>postscript fonts for me to be able to use it.

  ATM comes with 13 PostScript outlines and the rest of the "Plus Pack" are
available for $199 (normally $925 if order as packages 1-5 in our type
catalog). With System 7.0, you'll still have to buy the Apple/Royal fonts from 
someone, and I'd assume they may keep the pricing structure initially the
same ($145-$400) depending on the number of faces/outlines. I would also
guess that the market would dictate price for all fonts - if royal fonts go
for $100 for 4 faces, then others may change their prices. As far as size
goes, we recommend installing the 10 and 12 point bitmaps (~12K) and then
the outlines (~30K each). If you look at the huge bitmaps some vendors provide,
a 72 point font can be nearly 100K in size - ATM gives you all sizes for that
42K (12+30 for each face).

>Also, in one of Mr. Bezanson's postings he makes the point of saying that the
>people who run publishing systems already have most the the adobe fonts.  That
>is true, but don't forget that these people also will not be running a stock
>Mac Plus or SE.  If they are serious at what they are doing they with have a
>II/IIx/IIcx with atleast 4 megs (have you every done large layout with 1 meg).
>So, yes these people might want the screen fonts that ATM offers, but they
>will also need the other features of system 7 (remember it is more then just
>the support for outline fonts).  They will need the new Layout Mgr, the
>enhanced color support (for separations), etc; so they already have the
>equipment for system 7.  Also system 7 is _FREE_ or ~$50 for manuals, what
>would it cost to get ATM and say 3-4 postscript fonts?

  Since we agree that these service bureaus have Adobe fonts, why wouldn't they
pay $99 (lower street price) to use all of their type on the screen? Since they
may have anywhere from $150 - $25000 in Adobe fonts, $99 seems like a trivial
amount for the added functionality. And, Adobe fonts won't be converted to the
Apple format. ATM will work with 7.0. I would assume with the Layout Manager
in that plan. Current Apple/Usenet rumor has it that System 7.0 is several
months behind schedule and will be priced around $200. From my stand point
as a programmer, that delay seems reasonable given what they are trying to do,
and the price seems reasonable for the disks, documentation, and system value
increase. As a user, I also see $99 for ATM as a solution here now 
(okay 4 weeks :-) as something that will greatly enhance my system.

  I didn't mean this to shout or pick on anyone - I just want to make sure the
facts are stated. ATM will be available next month, 7.0 will not. We have said
ATM will work with 7.0. We have also said we won't be converting our fonts
to the Apple format (our formats are already in use on the Mac, MS-DOS, VMS,
UNIX, and NeXT machines).

----
Brian Bezanson						bezanson@adobe.com
Adobe Systems Incorporated

The opinions above are my own and may not reflect those of Adobe.
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From: bezanson@adobe.COM (Brian Bezanson)
Newsgroups: comp.sys.mac
Subject: Re: Adobe Type Manager
Message-ID: <1226@adobe.UUCP>
Date: 20 Sep 89 00:23:45 GMT
References: <QZ5dh8m00WB9E9wYUJ@andrew.cmu.edu>
Reply-To: bezanson@adobe.UUCP (Brian Bezanson)
Organization: Adobe Systems Incorporated, Mountain View
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