Article View: comp.sys.mac
Article #4939Re: PageMaker and rules of typography
From: Brian Diehm
Date: Wed, 20 Sep 1989 19:07
Date: Wed, 20 Sep 1989 19:07
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>I somewhat agree. Having a slight background in page layout, I have >seen some hideous pages produced by desktop publishing over the last >couple of years. Case in point: if you've read Guy Kawasaki's _The_ >_Macintosh_Way_, you know what his resignation letter from Apple >looks like. El-puke-o. Hey, wait a minute here. Guy's resignation was done in MacDraw, it even says so right on it. It wasn't done on a page layout system, nor was it designed by a graphic artist. And it was done before page layout became common. Just the concept of doing that on the computer was cutting-edge stuff back then. But so what? This misses the whole point. That was the CLASSIEST resig- nation I've ever heard of. Not only did it look different, it had a lot of soul in it. And for sheer chutzpah, what more could he have done? He even had it framed and air delivered to Jean-Louis in FRANCE! As Guy would say: "Right thing, right way." Picking at the details of layout is not valid here, and sounds pretty narrow-minded to me. If the medium is the message (and certainly the nuances of typography and graphic design lend support to that concept) then this was very well done overall. Or would you like it better had Guy just typed "I resign" on Apple letterhead - in excruciatingly correct typography? (If you think that, you need to go back to the book and look up the term "The Macintosh Way.") I'll agree with your overall comment, that some hideous things are done by amateurs who have been given tools but no training, but Guy Kawasaki's famous resignation letter is definitely NOT an example! -- -Brian Diehm Tektronix, Inc. (503) 627-3437 briand@tekig4.LEN.TEK.COM P.O. Box 500, M/S 39-383 Beaverton, OR 97077 (SDA - Standard Disclaimers Apply)
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Path: arc1-ca.pugleaf.net!utzoo!attcan!utgpu!jarvis.csri.toronto.edu!rutgers!ucsd!ogccse!blake!milton!uw-beaver!tektronix!zephyr.ens.tek.com!tekig5!tekig4!briand From: briand@tekig4.LEN.TEK.COM (Brian Diehm) Newsgroups: comp.sys.mac Subject: Re: PageMaker and rules of typography Message-ID: <4420@tekig4.LEN.TEK.COM> Date: 20 Sep 89 19:07:41 GMT References: <8909152200.AA03827@cunixd.cc.columbia.edu> <1989Sep19.044538.10360@paris.ics.uci.edu> <17377@pasteur.Berkeley.EDU> Reply-To: briand@tekig4.LEN.TEK.COM (Brian Diehm) Organization: Tektronix, Inc., Beaverton, OR. Lines: 35