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Article #4939

Re: PageMaker and rules of typography

#4939
From: Brian Diehm
Date: Wed, 20 Sep 1989 19:07
35 lines
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>I somewhat agree. Having a slight background in page layout, I have
>seen some hideous pages produced by desktop publishing over the last
>couple of years. Case in point: if you've read Guy Kawasaki's _The_
>_Macintosh_Way_, you know what his resignation letter from Apple
>looks like. El-puke-o.

Hey, wait a minute here. Guy's resignation was done in MacDraw, it even
says so right on it. It wasn't done on a page layout system, nor was it
designed by a graphic artist. And it was done before page layout became
common. Just the concept of doing that on the computer was cutting-edge
stuff back then.

But so what? This misses the whole point. That was the CLASSIEST resig-
nation I've ever heard of. Not only did it look different, it had a lot
of soul in it. And for sheer chutzpah, what more could he have done? He
even had it framed and air delivered to Jean-Louis in FRANCE! As Guy
would say: "Right thing, right way."

Picking at the details of layout is not valid here, and sounds pretty
narrow-minded to me. If the medium is the message (and certainly the
nuances of typography and graphic design lend support to that concept)
then this was very well done overall. Or would you like it better had
Guy just typed "I resign" on Apple letterhead - in excruciatingly correct
typography? (If you think that, you need to go back to the book and look
up the term "The Macintosh Way.")

I'll agree with your overall comment, that some hideous things are done
by amateurs who have been given tools but no training, but Guy Kawasaki's
famous resignation letter is definitely NOT an example!

-- 
-Brian Diehm
Tektronix, Inc.                (503) 627-3437         briand@tekig4.LEN.TEK.COM
P.O. Box 500, M/S 39-383
Beaverton, OR   97077                        (SDA - Standard Disclaimers Apply)
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References: <8909152200.AA03827@cunixd.cc.columbia.edu> <1989Sep19.044538.10360@paris.ics.uci.edu> <17377@pasteur.Berkeley.EDU>

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From: briand@tekig4.LEN.TEK.COM (Brian Diehm)
Newsgroups: comp.sys.mac
Subject: Re: PageMaker and rules of typography
Message-ID: <4420@tekig4.LEN.TEK.COM>
Date: 20 Sep 89 19:07:41 GMT
References: <8909152200.AA03827@cunixd.cc.columbia.edu> <1989Sep19.044538.10360@paris.ics.uci.edu> <17377@pasteur.Berkeley.EDU>
Reply-To: briand@tekig4.LEN.TEK.COM (Brian Diehm)
Organization: Tektronix, Inc., Beaverton,  OR.
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