Article View: comp.sys.mac
Article #6240Re: Adobe Type Manager
From: Andrew L. M. Shalit
Date: Thu, 12 Oct 1989 15:16
Date: Thu, 12 Oct 1989 15:16
25 lines
1563 bytes
1563 bytes
In article <23012@cup.portal.com> Lou@cup.portal.com (William Joseph Marriott) writes:
Mark Vita Writes:
| I think it would be great if Adobe would modify
| their advertising copy so that instead of reading "13 of the most
| popular fonts", it says "4 of the most popular font families".
[stuff deleted]
To be absolutely certain you don't mislead customrs, you'd
actually have to word your improved advertisement something
like, "four each of the most common variations of the three type
families you're used to seeing from LaserWriters, plus one
variation of another font."
Come on. You could say something like: "13 fonts from 4 of the
most popular font families".
I think this nomenclature business is a sign of Adobe's problem with
the market in general. They target the high-end audience (i.e.
professional designer) very effectively, but have trouble scaling
to the mass market. (Maybe they need better hints :-))
-andrew
Technical Details
Message-ID:
<ALMS.89Oct12111647@brazil.cambridge.apple.com>Path:
arc1-ca.pugleaf.net!utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!wuarchive!gem.mps.ohio-state.edu!apple!cambridge.apple.com!almsReferences:
<3028@crdgw1.crd.ge.com> <23012@cup.portal.com>Show Full Headers
Complete Article Headers
Path: arc1-ca.pugleaf.net!utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!wuarchive!gem.mps.ohio-state.edu!apple!cambridge.apple.com!alms From: alms@cambridge.apple.com (Andrew L. M. Shalit) Newsgroups: comp.sys.mac Subject: Re: Adobe Type Manager Message-ID: <ALMS.89Oct12111647@brazil.cambridge.apple.com> Date: 12 Oct 89 15:16:47 GMT References: <3028@crdgw1.crd.ge.com> <23012@cup.portal.com> Sender: news@cambridge.apple.com Organization: Apple Computer Inc, Cambridge, MA Lines: 25 In-reply-to: Lou@cup.portal.com's message of 12 Oct 89 09:49:36 GMT