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Article #7066

Re: MacWharehouse

#7066
From: Bob DeBula
Date: Wed, 25 Oct 1989 14:48
39 lines
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Look, this companies sells good stuff at a good price and has obviously
designed an advertising campaign that they feels work for them
(I also forgot to mention their fantastic delivery overnight for $3.00).
Kerry is the manager of the sales reps (hence her picture is on everything).
Have they posed in swimsuits?  Have they used phrases in the ads like
"for a good time.....".  *NO* they have not.  Their ads with Kerry 
usually picture her wearing a bulky sweater and one of those
phone headsets.  Hardly the "come hither" that some folks on the
net would have you believe (I forgot she is *smiling* I guess that
could be miscontrued....).  Seriously, any percieved "sexism" has
to be generated by the beholder; IMHO I certainly don't see anything
particularly sexist about it.  Another interesting point is that all
the complaints that I can remember reading here are coming from *guys*.
What do the women on the net think?  Do they find these ads sexist?
(I showed the ad in question to my wife last night and told her about
the current flap on the net....she replied something along the lines
of "they're upset about *that* ?!" in a more or less incredulous
tone).  

With a little imagination I'm sure some folks could find a little bit
better cause to champion than trying to make MacWareHouse change their
advertising campaign  :-)

I personally have ordered & will continue to order lots of stuff from
MacWareHouse because of their excellent prices, service, and delivery.
Of course, anyone who finds their ads (or there use of split infinitives
in ads or whatever) offensive of course has the right to buy their
Mac software elsewhere.  My guess is that the folks running MacWareHouse
aren't particularly nervous :-)

Regarding the flames: Go ahead and call me a "cave newt" if it gets it out
of your system (i'm sure I'll do the same for you some day :-).

-=-
==========================================================================
Bob DeBula                    | Internet:   bobd@hpuxa.ircc.ohio-state.edu
The Ohio State University     | Disclaimer: These are my views, not the U's
Davros sez:   When my Daleks compute they use X-TER-MI-NALS!
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From: bobd@hpuxa.ircc.ohio-state.edu (Bob DeBula)
Newsgroups: comp.sys.mac
Subject: Re: MacWharehouse
Message-ID: <370@nisca.ircc.ohio-state.edu>
Date: 25 Oct 89 14:48:15 GMT
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