🚀 go-pugleaf

In article <25145@apple.Apple.COM> mjohnson@Apple.COM (Mark Johnson) writes:
> In article <19791@agate.BERKELEY.EDU> Bob Heiney writes:
> >
> >I'm very disturbed by the seeming greed of Apple with APDA products.
> 
> If you too feel this way, don't post it to the net, but rather send it to
> the people who set the prices who don't read the net.  Address flames to:
> 
>                     APDA@APPLELINK.APPLE.COM

Agreed... but I suggest that non-email letters might be taken more
seriously.

Here's my advice to those that want to be heard: write a letter to Sue
Espinosa... she's probably not the person setting the APDA prices and
policies, but she's the Director of Apple Developer Channels.  Do *not*
flame in torrents of emotion... it'll devalue your letter.  Instead,
write clearly, politely and professionally.  Let 'em know that you're
unhappy; make it clear just why you believe that the new APDA pricing
structure is unjustified and is a bad idea for developers and for Apple.

If you've got some nice letterhead... use it!  If you don't have
professionally-printed letterhead, then laser-print up something that
will suffice.

Don't blow your own horn excessively, but make it clear from your
writing style and knowledge that you're someone that Apple should be
supporting, rather than soaking.  If you have marketed software products
for the Mac, or are preparing to do so, say so.  If you're unwilling to
buy products at the prices that Apple is asking, say so.  If you're
reconsidering your willingness to remain an APDA member, or to continue
to develop Mac software, say so.

Send the letter off to Sue Espinosa, c/o the APDA address given in the
new APDAlog.  If you have a fax, or a faxmodem, you might want to
transmit the letter directly to APDA's fax machine at 408-562-3971.  If
you wait until the rates go down at night, you can probably send a
2-page letter for a buck or two from most areas of the country.  It's a
cheap investment, folks.

If APDA has to dig through a pile of faxes and letters from unhappy
members to find the few orders that they'll be receiving, they *might*
begin to get the message.

[$175 for THINK C, plus $15 for second-day-air shipping??
 Fercryinoutloud!!  MacConnection and MacWarehouse charge $95, plus
 $3/order for next-day-air shipping!]

-- 
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