Article View: comp.sys.mac
Article #26588Re: Mac Plus Price Reduction
From: gillies
Date: Sat, 19 Mar 1988 20:05
Date: Sat, 19 Mar 1988 20:05
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At one point it was costing Apple $400 to produce Macintoshes at their
automated plant in the Bay Area (Fremont?) I think that might be the
price of the Mac128K. Anyway, considering that 256K DRAM chips don't
cost more than a dollar or two, I'd assume it STILL costs apple only
about $400-$450 to produce a Mac Plus. Assuming 100% markup for
wholesale profit, I think $1799 is still a fairly steep price for the
machine. I bet Apple could come down to a $1400 retail price with
very little problem.
Maybe the MacPlus will soon be the long-sought "low end macintosh", or
maybe sales are so slow this is a last-ditch effort before
discontinuing the machine.
Don Gillies {ihnp4!uiucdcs!gillies} U of Illinois
{gillies@p.cs.uiuc.edu}
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Path: arc1-ca.pugleaf.net!utzoo!mnetor!uunet!husc6!hao!oddjob!gargoyle!att-ih!ihnp4!inuxc!iuvax!pur-ee!uiucdcs!uiucdcsp!gillies From: gillies@uiucdcsp.cs.uiuc.edu Newsgroups: comp.sys.mac Subject: Re: Mac Plus Price Reduction Message-ID: <76000157@uiucdcsp> Date: 19 Mar 88 20:05:00 GMT References: <5724@trwrb.UUCP> Lines: 16 Nf-ID: #R:trwrb.UUCP:5724:uiucdcsp:76000157:000:749 Nf-From: uiucdcsp.cs.uiuc.edu!gillies Mar 19 14:05:00 1988