🚀 go-pugleaf

In article <BtnM05.8L5@spock.dis.cccd.edu> maurices@spock.dis.cccd.edu (Maurice  
Shihadi) writes:
> The reason I bought a NeXT was so I could hire a couple of C programmers
> and guide their efforts toward writing encapsulated Object Code, 
> sell the use of the Object Code in addition to selling SUPPORT to 
> those who need more guidance in putting together their own custom apps.
> Service is where the competition should lie.  
[WordPerfect flame deleted]
> ...but alas, this probably
> won't happen until everyone else goes RISC and Object Oriented programming
> becomes more of a reality than a marketing catch phrase.  In addition,
> "developers" that spend their spare momemts creating objects could solicit 
> companies to act as publishers to distribute and could either sell their 
> object code outright or seek some kind of royalty payment.

This is precisely what Brad Cox (author of ObjC) was talking about at  
ObjectWorld.  He used the phrase "turning programming from a technical matter  
between a programmer and the computer to a commercial matter between producers  
and consumers."  He said that doing this would require a revolution in the way  
software was sold, created, and conceived.  Immediately thereafter, Sun and  
Microsoft made very strong point that their use of Objects was 'evolutionary',  
NOT revolutionary.  Steve and the guy from Taligent were the only ones to buy  
into the 'revolutionary' jargon.

That is why the ObjectWare catalog, despite having a marketeering feel to it,  
is such a landmark event.  NeXT claim credibly claim to have created an 'Object  
Marketplace' - the first of its kind, as far as I can tell.  ArcheType is  
probably the biggest company to have bought this philosophy, though many  
smaller ones have.  They have a few objects which they market, and a couple of  
'toy' (in the sense of minimal additional effort) applications which  
demonstrate their use.

Brad Cox did make the point that a whole new payment scheme (analogous to  
ASCAP, as someone pointed out) would really need to come about before the  
object market could really flourish.  Conventional pricing schemes are too  
'heavyweight' to deal with something as ephemeral as objects, although they  
will suffice for the transition.  Any of you bring NeXT-ophilic Econ majors  
want to become the next ASCAP by engineering the worlds first floating object  
market?!?

- Ernie 'rapturous object frenzy' Prabhakar
--
Ernest N. Prabhakar                  Caltech High Energy Physics
Member, League for Programming Freedom (league@prep.ai.mit.edu)
CaJUN President        NeXTMail:ernest@pundit.cithep.caltech.edu
"...and ourselves, your servants for Jesus sake." - II Cor 4:5b
#import <std/disclaimer.h>