Re: _nextstep_ television show!

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#2851

From: Joseph R. Grace
Date: Thu, 08 Oct 1992 18:46

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In article <1b1lroINN67l@gap.caltech.edu> madler@cco.caltech.edu (Mark Adler)  
writes:
>  
>  True, no trademark problems.  But maybe NeXT should advertise during this
>  show ...
>  
>  mark

Actually, if it's a technical show, I would say the matter is a little gray.   
It's really a matter of how accommodating NeXT is.  A lawyer might argue the  
show dilutes the NeXTSTEP trademark, especially since it's a technical subject  
which could relate directly to NeXT.

Ideally, NeXT would ask them to change the name, and they would agree.   
Non-ideally, a lawsuit would settle things at great expense (to all but  
lawyers) --- or --- NeXT just allows their trademark to be diluted:  a choice  
between the better of 2 "evil"s.

BTW, I'm no lawyer.  Also, FYI, NOLO has a good, couple-month-new book on  
Trademark law, "Trademark: How to Name a Business & Product".

= Joe =
-- 
Joe Grace <JGrace@TetraSoft.com> (NeXTMail preferred.)
TetraSoft International   Business and Personal Productivity Tools for NeXTSTEP

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Path: arc1-ca.pugleaf.net!sparky!uunet!dtix!darwin.sura.net!wupost!csus.edu!netcom.com!netcomsv!occam!Joe
From: JGrace@TetraSoft.com (Joseph R. Grace)
Newsgroups: comp.sys.next.misc
Subject: Re: _nextstep_ television show!
Message-ID: <1992Oct8.184608.1920@tetrasoft.com>
Date: 8 Oct 92 18:46:08 GMT
References: <1b1lroINN67l@gap.caltech.edu>
Sender: Joe@tetrasoft.com
Organization: TetraSoft International
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