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Article View: comp.sys.next.misc
Article #2956

Re: A NS Fairy Tale

#2956
From: Greg Foliente
Date: Mon, 12 Oct 1992 14:29
42 lines
2269 bytes
In article <sxjcb-081092091318@sxjcb.uacn.alaska.edu>  
sxjcb@orca.alaska.edu (Jay C. Beavers) writes:

	< Stuff about OS/2  deleted >
> NeXT has been mareketing NeXTStep for a long time.  Until they decided  
to
> approach the 80x86 market, they were a niche player with their hardware  
and
> software packages that could only be sold to people willing to try a
> completely different type of computer.  But now they're trying to  
compete
> in the real world with the big boys (I've seen an 'official' sales goal  
of
> 10% of Windows NT's sales -- this puts them on the same level of
> competition with NT as OS/2 is with Windows 3.x).  If they want to  
succeed
> and not repeat history, perhaps they should review it.
> 
	< Stuff about NeXT deleted > 

> Marketing.  Need I say more?  I've seen under ten NeXT ads total in the
> common market since NeXT came out.  Byte has given NeXT rave reviews on
> more than one occasion and I've never seen a NeXT add in Byte.  PC Week? 
> Forget it!  OS/2, Windows, and Solaris ads are everywhere.  Where is  
NeXT?
> 

Yeah!! I think NeXT should take advantage of all the good reviews it has  
so far received from the mainstream mags and use them for marketing (esp.  
advertising) purposes. Since these mags have a strong influence into a  
many people's mind (no matter what NexTies think about these mags), here's  
a modest idea I posted before:
	SunWorld logo here		SunWorld review quote here
	Byte logo here			Byte review quote here
	InfoWeek logo here		InfoWeek review quote here
	..etc				...etc
What do you think?
--
.................................................................
Greg Foliente                   NeXTmail: greg@brooks.async.vt.edu 
Virginia Tech, Blacksburg, VA                 pol2@vtvm1.cc.vt.edu
.................................................................
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Path: arc1-ca.pugleaf.net!sparky!uunet!vtserf!brooks.async.vt.edu
From: greg@brooks.async.vt.edu (Greg Foliente)
Newsgroups: comp.sys.next.misc
Subject: Re: A NS Fairy Tale
Message-ID: <8077@vtserf.cc.vt.edu>
Date: 12 Oct 92 14:29:56 GMT
References: <sxjcb-081092091318@sxjcb.uacn.alaska.edu>
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