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Article #4578Re: Business Week article (what a joke!)
From: donald.s.eaves
Date: Fri, 22 Jan 1993 02:25
Date: Fri, 22 Jan 1993 02:25
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In article <1jjvohINN87h@iskut.ucs.ubc.ca> oly@emerson.physics.ubc.ca writes: >In article <MS-C.727314477.1103527590.mrc@Tomobiki-Cho.CAC.Washington.EDU> Mark >Crispin <mrc@Tomobiki-Cho.CAC.Washington.EDU> writes: >> Anyone read the Business Week article about NeXT yet? Looks grim. BW did so much spinning on this article, its slanderous. Compare the NeXT article to the Borland article on the facing page: THE FACTS: NeXT posts its first profit, has big sales of its hot new NeXTSTEP 486 product which is two years ahead of the competitors and has a 1992 growth that outpaced the workstation market growth. Borland is loosing market share and revenues, announces a 11 million dollar operating loss. is beat to the market by Microsoft and its stock is at a 52 week low. THE PICTURE: BW presents an unflattering, candid, off-center, mainly unfocused picture of Jobs. Kahn carefully poses, with an artificial smile, for a great publicity shot. THE TITLE: "NeXTs BLACk BOX MAY BE THE NEXT TO GO" (A RUMOR denied by Jobs!!! This title can easily be misunderstood as meaning that NeXT is next to go.) "A BRUISED BORLAND IS UP AND SWINGING" (Another rumor, creating quite a different perception.) I think the real problem is, as BW points out, that NeXT doesn't buy ads in BW, while its competitors certainly do. To present a positive article about NeXT could potentially result in some of those competitors pulling ads from BW. I'm pissed and I'm writing a letter to BW. Maybe if they receive enough letters they will publish one in the Reader's report. Don Hypersight Inc.
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Newsgroups: comp.sys.next.misc Path: arc1-ca.pugleaf.net!sparky!uunet!cs.utexas.edu!uwm.edu!linac!att!cbnewsi!dse From: dse@cbnewsi.cb.att.com (donald.s.eaves) Subject: Re: Business Week article (what a joke!) Organization: AT&T Date: Fri, 22 Jan 1993 02:25:15 GMT Message-ID: <1993Jan22.022515.1674@cbnewsi.cb.att.com> Keywords: business week Next References: <MS-C.727314477.1103527590.mrc@Tomobiki-Cho.CAC.Washington.EDU> <1jjvohINN87h@iskut.ucs.ubc.ca> Lines: 42