🚀 go-pugleaf

In article <835@rtbrain.rightbrain.com> glenn@rightbrain.com (Glenn Reid)  
writes:
> Geoff Brunkhorst writes
> > Anybody seen a NeXT compatible version of
> > 	Optima-Medium
> "Optima" is Optima Medium.  That's the only weight there is besides
> Bold.  The naming convention somewhere along the way was to drop the
> "Medium"...

Well, my communications "Standards Police" beg to differ.  They
refer to 3 font weights (pardon me if this is inappropriate use of the term)
for our "approved" publications (For those of you in small companies, beware  
the day your company has 'standards'....  Mayo has a 40 page document on  
"Institutional Identity," which specifies to the point (typesetter's point)
how I am to identify Mayo to the world).

I refrain from rich text which would clearly show the difference
(and since Optima is not a common font...)

	Optima Medium:  Mayo 'signature font' (the word 'mayo' above
			our three shield logo), and the main
			line of all letterhead and brochures
			(this would be "Mayo Foundation", "Mayo Clinic"
			 or "Mayo Graduate School of Medicine")
	Optima:		for secondary letterhead text, and for body of text
			(Such as "Rochester Minnesota, 55905")
	Optima-Oblique:	for departmental/personal identification on letterhead
			(such as "Research Computing Facility")

I have generated font samples for comparison, and can match Adobe's Optima
to what is optima on my letterhead, but cannot match either Optima or
Optima-Bold to what Mayo's printer calls Optima-Medium.  I have called
Adobe, and they themselves have a fontographers guide, and it specifically
states there is a Optima-medium (separate from Optima).  I then called  
RightBrain (Glen, you have really good people working with you !)
who concurred with that assessment, and then suggested calling a company in  
Germany, whose phone number has apparently changed.

A reasonable suggestion is to scan in and raytrace with Adobe Illustrator.
I don't have that package (All mayo's artwork people use Mac Illustrator and
can't ray trace), and I have over twenty different sets of text to develop.   
I'm not sure TextArt will do any thing for me, as I need to make each letter a  
hair 'fatter', without destroying the proportions.  And no, I am not going to  
reinvent the font with Fontographer.

The search goes on

disclaimer:  I'm sure Optima is a trademark of somebody, I just don't have the
box now to tell you who... 

- Geoff
---------------------------------------------------------------
Geoffrey Brunkhorst, RCF                    brunkhorst@Mayo.edu 
Guggenheim 10                                    (507) 284-1805
Mayo Foundation, Rochester MN, 55905 USA     fax (507) 284-5231