🚀 go-pugleaf

>>Apple maintains a 10-13 percent US market share as a computer
>>manufacturer in a glutted market and consistently rankes as
>>vendor 1 through 3 (sources below). 
>>
>>The Macintosh operating system, (Mac/OS), is gaining market
>>share globally, with US figures of approximately 15% according
>>to combined statistics from Apple and the Mac compatable
>>manufacturers (Power Computing, etc.) 
>>
>>According to the US Microcomputing Statistics Committe, Apple's
>>US market share grew to 10.8% in Q2 '95 up from 10.2% in Q2 '94.
>>They shipped 20 percent more computers in Q2 '95 than in Q2 '94
>>compare that to 15 percent for Compaq, 18 percent for IBM and a 5
>>percent growth for industry overall. 

These figures are for selected quarters. How about for a whole year!

Last time I checked, the industry's overall growth rate is around 25%, 
I beleive. If Apple only gained 20%, then they are losing market share.

>>
>>Both Dataquest and International Data Corporation (IDC) put
>>Apple in first place in their quarterly surveys of computer sales in
>>the U.S. for Q3 '95. Apple topped all competitors, with over 13
>>percent of all computers sold in the U.S. being Macintosh
>>computers, in Q3. Dataquest pegged market share at 13.1 percent,
>>while IDC estimated share of 13.9 percent. Apple shipped 25
>>percent more computers in Q3 '95 and had previously shipped over
>>20 percent more units worldwide each quarter for the previous
>>three quarters, with units increasing over 50 percent in the U.S. in
>>Q2. 

Again, these numbers are for a single quarter (Q3 95), what about the
whole year. Also, why compare Apple vs. a single PC vendor. 

Try Apple vs (Compaq + IBM + GW200 + Dell + Micron + Packard Bell +  
a 1000+ other PC cloners.)


>>
>>Apple is the #1 vendor in US markets in K-12 education, higer
>>education, publishing, and multimedia authoring and playback. 

Again, Apple vs. a single PC vendor.

Apple doesn't have such a high market share in K-12 when you exclude 
the Apple IIe's and GS's. 

>>
>>Apple has a 63% share of the installed base in US K-12
>>institutions, according to QED, Apple's market share in K-12 has
>>risen over four points in the last year. 

40% or so of that 63% is made of Apple IIe's and GS's (many of those
they got free from Apple and higher education institutes.)

>>
>>58% of all K-12 purchased in the 95-96 school year will be Macs,
>>per QED. 
>>
>>IDC estimates that Apple is the #1 installed base vendor in US
>>homes in 1995. 

Again, Apple vs. one PC vendor. How about Apple vs. the PC world?
If you do that, you'll still come up with about 1-to-9 ratio.


>>
>>Apple has a 63% share of the US commercial publishing market.
>>Apple has a 26% share of the US corporate publishing market.
>>Apple has a 50% share of the US chemical, pharmaceutical,
>>biotechnology, scentific, and engineeering markets. 

Sounds high to me. I know PCes have been steeling market share from
Apple in the publishing/graphic market in the last few years. 
The total number of Macs that are in the publishing market is lower
than the total number of PCes in the same market. I believe this has
been the case since 94.

>>
>>Apple is the #1 brand among college students: Among full-time,
>>undergraduate students who own personal computers and attend
>>U.S. four-year public and private colleges, 29% own Apple-- a
>>full 11% more than the nearest competitor. (Source: Roper College
>>Track 1994) 

Again, Apple vs. a single PC vendor.

>>
>>Apple is the brand of choice in higher education institutions:
>>19.4% of PCs purchased by higher education institutions in 1994
>>were Apple computers, 11.5% were IBMs, 8.4% were Gateway
>>2000s, 4.1% were DECs, and 2.9% were Compaqs. (Source:
>>Computer Intelligence InfoCorp, 1994) 

Same as above.

>>
>>Schools looking to own the most powerful technology available
>>are indicating a strong preference for Apple technology: In the
>>coming year, PowerPC/Power Macintosh sales are projected to
>>out-pace Pentium sales 3-to-1. (Source: Quality Education Data's
>>1995-96 Technology Purchasing Forecast) 
>>
>>Macintosh is the number one Web authoring platform. 
>>
>>Apple achieved status as the number two Internet server vendor in
>>two months time. 

The Mac is Number two in the Web server market according to Apple. 
According to the exprts, Apple rankes 4th - behind Unix, NT, and 
Windows 3.x/95. 

>>
>>63% of all multimedia applications development is done on
>>Macintosh, per Dataquest. 
>>
>>33% of existing multimedia personal compters are Macintosh, per
>>SIMBA Information, INC. 

May be a while back. I don't beleive this is true anymore.

>>
>>Apple is the #3 vendor in the US business market. Over one-third
>>of Apple's revenues come from the business market. 

That's why Apple's Market share in the business market fell from 5%
in 93 to 3.2% in 95?

3.2% of the business market is nothing to brag about -- even if it
was third highest for a single vendor.

>>
>>Apple is the number one US computer vendor and the number two
>>vender overall in Japan with 16-20 percent of the market, per IDC
>>and Dataquest. 

What year? Watch Apple's very important market share in Japan drop
soon. 


>>
>>Macintosh software sales accounted for 18% of the Japanese
>>market in Q2 95, up from 13 in Q2 '94, per Software Publishers
>>Association. 

Windows applications grew by 47% while Mac sales declined by 13%
in the first three quarters of 1995 compared to the same period 
in 1994. (Byte 2/96, page 30).


>>
>>Apple is the most used personal computer brand overall in
>>Australia, per IDC and is the number one brand in Australian
>>business, education, and consumer markets. 

Again, Apple vs. a single PC vendor. How about Mac's vs. all PCes?


>>
>>Apple was the number one vendor in the Canadian education
>>market in 1994, with 32.5% share, per IDC. Apple was the number
>>one vendor in the Canadian consumer makret in 1994 and through
>>the first half of 1995, per AC Nielsen Markeing Research.
>>Apple's growth in Canada through the first half of 1995 was
>>double the overall Canadian market growth. 
>>

Again, see above.

>>
>>Just for the record.
>>
>>Chip



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