🚀 go-pugleaf

Sorry no controversy here, Chuq--I am in complete agreement with
you. While the overall makeover makes the magazine a lot more readable--
the over reliance on San Francisco cute and an overabundance of Univers
type makes me think that they may have swung the pendulum far to the
opposite side. Why, oh why is the mid range so hard to find?

I have spent the last four years at the cutting edge (ouch) of the
desktop publishing revolution, having done Bantam Books first DTP
book, on the Mac with a Laserprinter for a San Francisco book packager
who shall remain nameless. As with others, some of Publish's makeovers
were better left undone. Let us hope that their recent change will 
grow into a really effective transition.

[moderator's kibbitz: part of the problem, I think, was outlined in the
 discussion in Publish! -- that when you get so involved in a design
 or a makeover, you can easily get to a point where you no longer
 see the work objectively. You're so involved in the details that
 you can't really see how everything works together anymore.

 Two other things, I think, contributed to it. First, I get the impression
 that they didn't put together a full prototype of the issue, rather they
 went with it live [this could well be wrong -- but there are design aspects
 that you see in one part of the magazine that disappear in the rest, which
 implies to me that they were tweaking the design as they went along]. Also,
 I think an unspoken intent of the design was to show off as much DTP
 techno-toys as humanly possible, which makes the thing WAY too busy.

 -- chuq]

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