🚀 go-pugleaf

Sorry for the delay getting more precise (and, correct -- thank you
Tannenbaum) information for those interested -- I moved to France
recently and didn't bring my library with me.  W. H. Smith Booksellers
in Paris was kind enough to let me look up the information in their
catalogue of books in print, with the following result:

Publication Design
  Roy Paul Nelson
  3rd Edition, 1983
  Wm. C. Brown (Publisher)
  ISBN 0-697-04356-8

Ogilvy On Advertising
  David Ogilvy
  1983
  Random House (Publisher)
  ISBN 0-394-72903-X (paperback)

> The book is not called "On Advertizing," it's called "Ogilvy on
> Advertising."  (I'm not sure about the s/z, but I'm sure his name is

Yes, and it is with an "s" after all (my French is confusing my English).

> the first word.)  It's a great book, I recommend it highly, but I think
> tells more about advertizing design than about publication design in
> general.  Also, the book is quite biased toward the Ogilvy and Mather
> style; they have proven it works, but I'm glad that there are other
> styles.  I assume that most people will take his advice with a grain of
> salt, lest they just end up mimicking his distinctive style.  Maybe half
> a grain of salt is sufficient, it's well-proven advice.

Yes, it certainly is more about advertiSing design.  I included it
because he has a lot of useful advice for improving one's writing
which is not discussed much in publications design books (and what
would The New Yorker and some other publications be without their
attention to the design of their writing style?).
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