🚀 go-pugleaf

To save money, our corporate printing operation has specified
the use of very low-quality paper stock in our technical manuals. 
The paper is very thin, and not at all opaque. Print from the
back side of each page is clearly visible on the front side.
Our cover stock is also flimsy, and we practically need a special
dispensation to print in color - but that's another matter.

I'm leading a local quality-improvement team, and we'd like to
change to a better paper. We're convinced it would improve our
products' image. It's hard to have confidence in a product when
the manual looks like crap, right?

Well, the corporate folks won't budge. They say we need hard data
to prove that paper makes a difference. So, I appeal to the net;
do you folks know of any study that correlates user satisfaction
or product confidence with paper quality? Failing that, does anyone
have a pithy quotation from some kind of expert that we could use
as ammunition?