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Press Release...

Norman Rockwell Eyewear Collection available late summer.

It is no accident that Norman Rockwell's Rosy the Riveter brought an
unprecedented $4,959,500 at a recent auction at the prestigious Sotheby's.
Marketing and advertising experts agree that as consumers struggle with an
uncertain future, they are attracted by products that evoke nostalgia and
familiarity.

Rockwell has always been adored by the American people.  He has personified
the values, traditions, and ideals of our country and has been a figure
familiar to old and young alike.

Rockwell became popular at a time when our country faced an uncertain
future, when its present was fraught with peril and adversity,  and when its
people worked together to overcome these threats.  Today, because of recent
events, America's collective emotions are reminiscent of those times, and
the ideals portrayed by Norman Rockwell are reassuring and familiar.

This connection to what is beloved in our society is now available in an
eyewear collection.  The Norman Rockwell collection embodies the meticulous
craftsmanship for which Rockwell is respected and cherished.  In the same
way people have always appreciated Rockwell's pictures because they reflect
the principles and rituals of American life, they will appreciate these
frames for their embodiment of all that is Rockwell:  practicality, comfort,
beauty and fine attention to detail.

Do not miss this opportunity to carry this outstanding line!

For more information, please call Lawrence Eyewear at 800-243-6371, ext 426
(sales manager)

You can also see us at www.LawrenceEyewear.com



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