abstract of talk

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Article #203

#203

From: Mike O'Connell
Date: Fri, 30 Apr 1999 00:00

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		Hidden Priming of Metaphor

What is the effect of hidden priming of metaphors on word processing?
Madigan, McDowd, and Murphy (1991) showed facilitation of word-fragment
completion with lexical targets hidden in experimental instructions. To
examine effects of metaphorical presentation of targets in instructions,
metaphors taken from Lakoff (1994), TIME IS A MOVING OBJECT (MO), and TIME
IS A SPACE (SP), were presented in the instructions to participants.
Participants read one of 3 sets of instructions, 2 with one time metaphor
(MO or SP) and 1 without. Participants completed word fragments within
sentences, some within one of the time metaphors and others not, some
primed lexically and others not. Results indicate that metaphor contexts
make the word-fragment completion task more difficult.

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From: "Mike O'Connell" <Michael.Oconnell@Colorado.EDU>
Subject: abstract of talk
Date: 1999/04/30
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