🚀 go-pugleaf

RetroBBS NetNews Server

Inspired by RockSolid Light RIP Retro Guy

Article View: dal.general
Article #195

rethink the cool

#195
From: sara
Date: Sun, 14 Sep 2003 04:48
206 lines
12164 bytes
This is a multi-part message in MIME format.

--60422441250875400866344368248886422718000447674784
Content-Type: text/plain; charset=us-ascii
Content-Transfer-Encoding: 7bit

Rethink the Cool + the Shoe

phil knight had a dream.  he'd sell shoes.  he'd sell dreams.
he'd get rich.  he'd use sweatshops if he had to.

then along came a new shoe.  plain.  simple.  cheap.  fair.
designed for only one thing:  kicking phil's ass.

the unswoosher

----------

For years, Nike was the undisputed champion of logo culture, 
its swoosh an instant symbol of global cool. 

Today, Phil Knight's Nike is a fading empire, badly hurt by 
years of "brand damage" as activists and culture jammers 
fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win. 
We turn the shoes we wear into a counterbranding game. The swoosh 
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what? 
Making a shoe - a good shoe - isn't exactly rocket science. 
With a network of supporters, we're getting ready to launch the 
blackSpot sneaker, the world's first grassroots anti-brand. 
You can help launch the blackSpot revolution.

THE BIG QUESTION:

Is it possible to take Phil Knight's billion-dollar marketing momentum 
and, in a quick judo-like move, slap him onto the mat with the power 
of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/

--
Aslan Osama al Midhar
While cases stupidly attempt dogs, the disks often waste for the lower cups.

--60422441250875400866344368248886422718000447674784
Content-type: text/html; name="yun.htm"
Content-Transfer-Encoding: 7bit
Content-Disposition: inline; filename="yun.htm"

<!Are you lower, I mean, receiving about sharp lemons?>
<!-- Copyright 2003 The Media Foundation. All Rights Reserved -->
<HTML><HEAD><TITLE>rethink the cool</TITLE>
<META http-equiv=Content-Type content="text/html; charset=windows-1252"><LINK 
title=unbrandamerica href="http://www.blackspotsneaker.org/img/01/style.css" type=text/css 
rel=stylesheet><!-- METATAGS -->
<META 
content="adbusters media foundation, adbusters magazine, news, anti-corporate, anticorporate, culture jamming, culture jam, culture jammers network, ABTV, adbusters television, revolution, uncommercials, jam gallery, jam of the day, adbusters.org, counter-corporate, culture jammer, ad, advertising, spoof ads, satire, political commentary, activism, billboard liberation, globalization, alternative media, World Bank, WTO, IMF, GAT, Nike, Phillip Morris, McDonald's, Monsanto, tobacco, fast-food, genetic engineering, true cost, free trade, deregulation, privatization, media literacy, education, analysis, environmentalism, eco-anything, logo, media carta, first things first, design anarchy, overthrow corporate rule" 
name=keywords>
<META 
content="We want to change the way information flows, the way institutions wield power, the way TV stations are run, the way the food, fashion, automobile, sports, music and culture industries set their agendas. Above all, we want to change the way we interact with the mass media and the way in which meaning is produced in our society." 
name=description><!-- STYLE -->
<STYLE>#layer {
	Z-INDEX: 2; LEFT: 465px; VISIBILITY: visible; WIDTH: 140px; POSITION: absolute; TOP: 216px; HEIGHT: 80px
}
BODY {
	BACKGROUND: url(/navigation/navbar.gif) white repeat-x
}
</STYLE>
<SCRIPT language=JavaScript>
<!--
        if (document.images) {            
            img1on = new Image();   img1on.src = "http://www.blackspotsneaker.org/buttons/01on.gif"; 
            img2on = new Image();   img2on.src = "http://www.blackspotsneaker.org/buttons/02on.gif";  
            img3on = new Image();   img3on.src = "http://www.blackspotsneaker.org/buttons/03on.gif";           
            img4on = new Image();   img4on.src = "http://www.blackspotsneaker.org/buttons/04on.gif"; 
            img5on = new Image();   img5on.src = "http://www.blackspotsneaker.org/buttons/05on.gif"; 
            img6on = new Image();   img6on.src = "http://www.blackspotsneaker.org/buttons/06on.gif";
            img7on = new Image();   img7on.src = "http://www.blackspotsneaker.org/buttons/logo1.gif";           
                       
            img1off = new Image();  img1off.src = "http://www.blackspotsneaker.org/buttons/01.gif"; 
            img2off = new Image();  img2off.src = "http://www.blackspotsneaker.org/buttons/02.gif"; 
            img3off = new Image();  img3off.src = "http://www.blackspotsneaker.org/buttons/03.gif"; 
            img4off = new Image();  img4off.src = "http://www.blackspotsneaker.org/buttons/04.gif";
            img5off = new Image();  img5off.src = "http://www.blackspotsneaker.org/buttons/05.gif";
            img6off = new Image();  img6off.src = "http://www.blackspotsneaker.org/buttons/06.gif";
            img7off = new Image();  img7off.src = "http://www.blackspotsneaker.org/buttons/logo.gif";           
        }
    function imgOn(imgName) {
            if (document.images) {
                document[imgName].src = eval(imgName + "on.src");       
            }
    }
    function imgOff(imgName) {
            if (document.images) {
                document[imgName].src = eval(imgName + "off.src");        
            }
   }
// -->
</SCRIPT>
<!-- end STYLE -->
<!Why doesn't Imran mould finally?>
<SCRIPT name="Popups">
	
	function shoe_size()
	{
window.open('http://www.blackspotsneaker.org/03/individual/chart.html','pop','width=650,height=400,menubar=no,scrollbars=yes,toolbar=no')
	}
</SCRIPT>
<META content="MSHTML 6.00.2800.1170" name=GENERATOR></HEAD>
<BODY bgColor=#ffffff><!-- NAVIGATION -->
<TABLE cellSpacing=0 cellPadding=0 width=750 bgColor=#000000 border=0>
  <TBODY>
  <TR vAlign=top>
    <TD align=left width=180><A onmouseover="imgOn('img7');" 
      onmouseout="imgOff('img7')" href="http://adbusters.org/home"><IMG 
      height=30 alt=Adbusters src="http://www.blackspotsneaker.org/buttons/logo.gif" width=140 border=0 
      name=img7></A> </TD>
    <TD noWrap align=left width=420>
      <TABLE cellSpacing=0 cellPadding=0 width=570 border=0>
        <TBODY>
        <TR>
          <TD align=left width=381><A onmouseover="imgOn('img1');" 
            onmouseout="imgOff('img1')" 
            href="http://adbusters.org/campaigns/"><IMG height=30 alt=Campaigns 
            src="http://www.blackspotsneaker.org/buttons/01.gif" width=74 border=0 name=img1></A><A 
            onmouseover="imgOn('img2');" onmouseout="imgOff('img2')" 
            href="http://adbusters.org/magazine/"><IMG height=30 alt=Magazine 
            src="http://www.blackspotsneaker.org/buttons/02.gif" width=69 border=0 name=img2></A><A 
            onmouseover="imgOn('img3');" onmouseout="imgOff('img3')" 
            href="http://adbusters.org/creativeresistance/"><IMG height=30 
            alt="Creative Resistance" src="http://www.blackspotsneaker.org/buttons/03.gif" width=127 
            border=0 name=img3></A><A onmouseover="imgOn('img5');" 
            onmouseout="imgOff('img5')" 
            href="https://secure.adbusters.org/orders/"><IMG height=30 
            alt=Orders src="http://www.blackspotsneaker.org/buttons/05.gif" width=70 border=0 
            name=img5></A></TD>
          <TD align=right width=189><A onmouseover="imgOn('img6');" 
            onmouseout="imgOff('img6')" 
            href="http://adbusters.org/information/"><IMG height=30 
            alt=Information src="http://www.blackspotsneaker.org/buttons/06.gif" width=39 border=0 
            name=img6></A></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE><BR><BR><!-- end NAVIGATION --><BR>
<TABLE cellSpacing=0 cellPadding=0 border=0>
  <TBODY>
  <TR>
    <TD width=60></TD>
    <TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme 
      to uncool Nike. If it succeeds, it will set a precedent that will 
      revolutionize capitalism. <BR></B></TD>
    <TD align=right width=250></TD></TR></TBODY></TABLE>
<TABLE cellSpacing=0 cellPadding=0 width=750 border=0>
  <TBODY>
  <TR>
    <TD align=middle><BR><BR><IMG height=333 alt="" 
      src="http://www.blackspotsneaker.org/img/01/shoe05.jpg" width=712 border=0><BR><BR><BR><IMG 
      height=193 alt="" src="http://www.blackspotsneaker.org/img/01/phil_knigh_had_a_dream.gif" width=475 
      border=0><BR><BR><BR></TD></TR></TBODY></TABLE>
<TABLE cellSpacing=0 cellPadding=0 width=750 border=0>
  <TBODY>
  <TR>
    <TD></TD>
    <TD class=px15 width=400><B>For years, Nike was the undisputed champion of 
      logo culture, its swoosh an instant symbol of global cool. Today, Phil 
      Knight's Nike is a fading empire, badly hurt by years of "brand damage" as 
      activists and culture jammers fought back against mindfuck marketing and 
      dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at 
      his own game - and win. We turn the shoes we wear into a counterbranding 
      game. The swoosh versus the anti-swoosh. Which side are you 
      on?<BR><BR>Adbusters has been doing R&amp;D for more than a year, and 
      guess what? Making a shoe - a good shoe - isn't exactly rocket science. 
      With a network of supporters, we're getting ready to launch the 
      <I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can 
      help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG 
      QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing 
      momentum and, in a quick judo-like move, slap him onto the mat with the 
      power of his own PR thrust?<BR><BR><A 
      href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING 
      STRATEGY&gt;&gt;<BR></A><BR></B></TD>
    <TD align=left></TD></TR></TBODY></TABLE><BR><BR>
</BODY>
</HTML>
<!Will you play in front of the obelisk, if Kirsten unbelievably cleans the sticker?>

--60422441250875400866344368248886422718000447674784--

of secret services, it can be
clearly seen when on politician or army official wants to take over
things become active (like Kargil issue), but then later nothing
happens. (Grenade attack shatters Kashmir peace what Kind of Grenade can
shatter peace when decades of rape and inhuman murder of innocent by
Army did not do much in Israel and other places till today.

One must ask why these things have been created, to eliminate the
potential variables, today most of the Muslims are mice they can be
controlled using indirect information and events, perhaps because they
never really obeyed God, but those who wouldn?t mind giving their life
to bring justice and peace would not fit in such system, thus will be
able to cause change so that is why they must be eliminated by creating
situation around them. I don?t know God must have his own reason to have
the situation like it is today, but Muslims must protect their
individuals who are devoted enough to wake up others and call Muslims to
unite and pray even by putting their life in danger.

there are other examples but I wi
Technical Details
Message-ID: <eae230dc.14986b03@news.vtx.ch>
Path: arc1-ca.pugleaf.net!archiver1.google.com!news1.google.com!sn-xit-02!sn-xit-06!sn-xit-09!supernews.com!68.6.19.232.MISMATCH!west.cox.net!east.cox.net!peer01.cox.net!cox.net!news-hub.cableinet.net!blueyonder!btnet-peer!btnet!newsfeed.london1.eu.level3.net!level3eu!news.vtx.ch!blackspotsneaker.org!sara

Show Full Headers
Complete Article Headers
X-Google-Language: ENGLISH,ASCII-7-bit
X-Google-Thread: 105b91,893152e3538b3a3a,start
X-Google-Attributes: gid105b91,public
X-Google-ArrivalTime: 2003-09-13 23:14:45 PST
Path: arc1-ca.pugleaf.net!archiver1.google.com!news1.google.com!sn-xit-02!sn-xit-06!sn-xit-09!supernews.com!68.6.19.232.MISMATCH!west.cox.net!east.cox.net!peer01.cox.net!cox.net!news-hub.cableinet.net!blueyonder!btnet-peer!btnet!newsfeed.london1.eu.level3.net!level3eu!news.vtx.ch!blackspotsneaker.org!sara
From: sara@blackspotsneaker.org
Newsgroups: dal.general
Subject: rethink the cool
Date: Sun, 14 Sep 2003 04:48:18 GMT
Organization: Copyright 2003 The Media Foundation. All Rights Reserved
Lines: 208
Message-ID: <eae230dc.14986b03@news.vtx.ch>
NNTP-Posting-Host: lsb-catv-5-p179.vtxnet.ch
Mime-Version: 1.0
Content-Type: multipart/mixed; boundary="60422441250875400866344368248886422718000447674784"
X-Newsreader: VSoup v1.2.9.37Beta [95/NT]