Article View: dal.general
Article #195rethink the cool
From: sara
Date: Sun, 14 Sep 2003 04:48
Date: Sun, 14 Sep 2003 04:48
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Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
----------
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar marketing momentum
and, in a quick judo-like move, slap him onto the mat with the power
of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
--
Aslan Osama al Midhar
While cases stupidly attempt dogs, the disks often waste for the lower cups.
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<TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
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<TD align=middle><BR><BR><IMG height=333 alt=""
src="http://www.blackspotsneaker.org/img/01/shoe05.jpg" width=712 border=0><BR><BR><BR><IMG
height=193 alt="" src="http://www.blackspotsneaker.org/img/01/phil_knigh_had_a_dream.gif" width=475
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<TD></TD>
<TD class=px15 width=400><B>For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
activists and culture jammers fought back against mindfuck marketing and
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
his own game - and win. We turn the shoes we wear into a counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year, and
guess what? Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
momentum and, in a quick judo-like move, slap him onto the mat with the
power of his own PR thrust?<BR><BR><A
href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
<TD align=left></TD></TR></TBODY></TABLE><BR><BR>
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of secret services, it can be
clearly seen when on politician or army official wants to take over
things become active (like Kargil issue), but then later nothing
happens. (Grenade attack shatters Kashmir peace what Kind of Grenade can
shatter peace when decades of rape and inhuman murder of innocent by
Army did not do much in Israel and other places till today.
One must ask why these things have been created, to eliminate the
potential variables, today most of the Muslims are mice they can be
controlled using indirect information and events, perhaps because they
never really obeyed God, but those who wouldn?t mind giving their life
to bring justice and peace would not fit in such system, thus will be
able to cause change so that is why they must be eliminated by creating
situation around them. I don?t know God must have his own reason to have
the situation like it is today, but Muslims must protect their
individuals who are devoted enough to wake up others and call Muslims to
unite and pray even by putting their life in danger.
there are other examples but I wi
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X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 105b91,893152e3538b3a3a,start X-Google-Attributes: gid105b91,public X-Google-ArrivalTime: 2003-09-13 23:14:45 PST Path: arc1-ca.pugleaf.net!archiver1.google.com!news1.google.com!sn-xit-02!sn-xit-06!sn-xit-09!supernews.com!68.6.19.232.MISMATCH!west.cox.net!east.cox.net!peer01.cox.net!cox.net!news-hub.cableinet.net!blueyonder!btnet-peer!btnet!newsfeed.london1.eu.level3.net!level3eu!news.vtx.ch!blackspotsneaker.org!sara From: sara@blackspotsneaker.org Newsgroups: dal.general Subject: rethink the cool Date: Sun, 14 Sep 2003 04:48:18 GMT Organization: Copyright 2003 The Media Foundation. All Rights Reserved Lines: 208 Message-ID: <eae230dc.14986b03@news.vtx.ch> NNTP-Posting-Host: lsb-catv-5-p179.vtxnet.ch Mime-Version: 1.0 Content-Type: multipart/mixed; boundary="60422441250875400866344368248886422718000447674784" X-Newsreader: VSoup v1.2.9.37Beta [95/NT]