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Article #19087Defending Ledo's Pizza
From: Richard Looney
Date: Fri, 02 Sep 1994 14:28
Date: Fri, 02 Sep 1994 14:28
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2271 bytes
Maryland pizza is an accurate description of the Ledo's product. Baltimorons may disagree, no doubt they've always had access to better stuff in their Italian neighborhoods - but Michael R. Leavitt is correct. Ledo's pizza is popular merely because for many years, it was the only pizza available in the DC suburbs of Maryland. Many afficianados are too young to remember, but pizza was one of middle America's youth/pop culture discoveries of the 1960's, and throughout that decade, the only pizza options in this town were Ledo's in Maryland, Mario's in Virginia, and the few authentic Italian restaurants (like AV's on New York Ave) that would serve it. Hence pizza was a mystery food to a lot of people back then, when I grew up within walking distance of the original Ledo's. At the nearby public schools I attended, the cafeterias served an abomination that was termed 'pizza' - squares of some cardboard-like pastry dough topped with ground beef and American cheese - and many of the kids really liked it! (I suppose because it was really just a weird cheeseburger). But those of us that got to visit Ledo's knew better. After some competition began to appear, like Pizza Hut in the early 70's, we found out what pizza should really be like; yet certain diehards remained loyal to Ledo's inferior dish. Around 1980 the Fireside restaurant, up the road in Berwyn Heights, became a satellite outlet for Ledo's, even though the real goods were by then available across the street at Three Bros in Beltway Plaza. Ledo's has continued to expand, because that's the name many older, provincial Washingtonians conjur up when they think of pizza. But now you know better, too.
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X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 10fa94,b12fb8c993788527 X-Google-Attributes: gid10fa94,public X-Google-ArrivalTime: 1994-09-02 08:20:17 PST Path: arc1-ca.pugleaf.net!bga.com!news.sprintlink.net!uunet!explorer.csc.com!explorer.csc.com!not-for-mail From: rlooney@csc.com (Richard Looney) Newsgroups: dc.dining Subject: Defending Ledo's Pizza Date: 2 Sep 1994 10:28:27 -0400 Organization: Computer Sciences Corporation Lines: 24 Message-ID: <347cqb$a6u@explorer.csc.com> NNTP-Posting-Host: explorer.csc.com X-Newsreader: TIN [version 1.2 PL2]