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Article #21229Re: Roy Rogers --> Hardee's --> Roy Rogers
From: Richard B. Edelman
Date: Tue, 10 Mar 1992 04:18
Date: Tue, 10 Mar 1992 04:18
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As I get it from reading a couple of business periodicals, Hardees seriously underestimated the brand loyalty in the Northeastern U.S. created by the Roy Rodgers name. Since Hardees bought both the physical facilities and the name, they have decided to try a name change in hopes that will bring people back in. Whether the food and/or the layout will change remains to be seen. Richard
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X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 10fa94,78925c09599ed32a X-Google-Attributes: gid10fa94,public X-Google-ArrivalTime: 1992-03-10 00:54:47 PST Path: arc1-ca.pugleaf.net!sparky!uunet!paladin.american.edu!auvm!richard Organization: The American University - University Computing Center Date: Monday, 9 Mar 1992 23:18:16 EST From: Richard B. Edelman <RICHARD@auvm.american.edu> Message-ID: <92069.231816RICHARD@auvm.american.edu> Newsgroups: dc.dining Subject: Re: Roy Rogers --> Hardee's --> Roy Rogers Distribution: dc References: <49580@mimsy.umd.edu>